The document discusses Johnny's Tavern's use of social media, specifically Twitter, to engage customers. It notes that Johnny's Tavern launched its Twitter account in November 2010 to interact with customers, build relationships, and provide relevant content. It also aims to gain over 100 qualified local followers on Twitter and increase fans on its Facebook page to reward them with exclusive deals and create awareness of the restaurant.

1. Johnny’s Tavern Alexis Ceule - @alexisceule CFCA Judy-Anne Goldman - @lacajag H&R Block Zena Weist - @zenaweist Sprint Jason Gertzen - @jginkc Integrating Client Relations with Online Media Hashtag: #kcbcs Twitter: Who’s talking? Twitter: About what?

2. #kcbcs @AlexisCeule @JohnnysTavernPV

7. #kcbcs @AlexisCeule @JohnnysTavernPV

8. #kcbcs @AlexisCeule @JohnnysTavernPV

9. #kcbcs @AlexisCeule @JohnnysTavernPV