5th grade lesson on persuasive techniques through advertisements.

1. Advertisement

2. Testimonial
• A statement of
support by a
noteworthy person.

3. Bandwagon
• The product or activity is said to be
popular with everyone.

4. Emotional Appeal
• Language and/or
images are used to
make people feel
strong emotions.

5. Repetition. Repetition. Repetition.
• A name being
repeated many times.

6. Slogan
• A catchy phrase.

7. Advertising is powerful, and it can be
used for GOOD or BAD.

10. Advertisement Analysis
1. Form groups of 3.
2. Consider the ad provided to your group.
3. Determine what persuasive techniques are used.
4. Discuss observations about the ad.
5. Each group will take a turn sharing their ad, and
the techniques used in it to the class.