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A framework to guide decision making
DEFINING PURPOSE
Each person is a someone, not a
something
(DIGNITY & VALUE OF PEOPLE)

Show respect for the dignity of each person and for the whole person; never use people merely as a means to achieving business
objectives. Respecting the whole person includes thinking of people in all their various roles in relation to the business: as employees,
customers, suppliers, investors and citizens. Demonstrating respect means setting a purpose and seeking outcomes that enable each
person to reach his or her full potential, not least being able to contribute fully to building relationships and communities both within
the workplace and beyond. Such purposes and such outcomes engender trust between people and between business and society.

Aiming for a better pie, rather
than a bigger share
(THE COMMON GOOD)

Genuinely aim to promote the good of society as a whole through the provision of goods and services that benefit society ; never use
stakeholders, and society as a whole, as a mere means to business success This gives meaning to the purpose of the business within
society and demands innovation to achieve that purpose alongside a financial return. Society and communities of people determine the
licence, and freedoms, of business to operate and grow ; these will be broader if business produces goods that are truly good and
services that truly serve.

BEHAVIOURS NEEDED TO BUILD CHARACTER & ACHIEVE PURPOSE
Other people
matter
(SOLIDARITY )

Freedom with
responsibility
(SUBSIDIARITY )

Building trust and trusted
relationships
(RECIPROCITY )

Valuing diversity and
building bridges
(PLURALITY)

Stewardship of people,
values and resources
(SUSTAINABILITY)

Judge decisions as good, or not,
in the context of the best values,
expectations and needs of those
with whom we should seek to
build relationships. Do not make
decisions in a self interested, self
determined, closed world that
does not weigh sufficiently the
impact on others. Make a fair
contribution to society and avoid
actions that cause inequality.
Opportunities should be sought
to serve the broadest
community, including the
underserved, the
underprivileged and the
excluded; not to emphasise the
divide but rather to bring people
together, through new job
opportunities, innovative goods
and services and new markets

Allow people to develop by
being be able to contribute to
making decisions at all levels. Do
not create dependency through
reserving decisions unnecessarily
to higher levels in the hierarchy,
or lose accountability through
inappropriate delegation. Give
people the freedom to take on
the risk of decision making and
to have a voice in their work,
thus fostering innovation,
creativity and a sense of shared
responsibility.

Start with basic honesty and
integrity so that each and all
receive what they are entitled to
or can reasonably expect. This is
the first stage of building trust.
Then go beyond this minimum,
using knowledge and capabilities
to provide benefits that people
desire and value but cannot
expect or demand. Fair and
efficient markets depend on
trust and trusting relationships

Be clear as to what you stand
for, combining this with an
openness to enrichment from
others, valuing diversity of
thinking and cultures. Favour
curiosity and inclusion over
suspicion and exclusion for those
who think differently. Maintain
consistency of purpose and
values whilst embracing
diversity, thus encouraging
closeness to people, markets,
innovation and growth.

Acknowledge and seek to
measure the impact the business
has on people, values, resources,
and the environment. Take
responsibility for those impacts
and take steps to develop
people, nurture values, preserve
and restore existing resources
and create new ones where
possible so that others may
enjoy their benefits.

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Blueprint for Better Business - Framework of Principles

  • 1. A framework to guide decision making DEFINING PURPOSE Each person is a someone, not a something (DIGNITY & VALUE OF PEOPLE) Show respect for the dignity of each person and for the whole person; never use people merely as a means to achieving business objectives. Respecting the whole person includes thinking of people in all their various roles in relation to the business: as employees, customers, suppliers, investors and citizens. Demonstrating respect means setting a purpose and seeking outcomes that enable each person to reach his or her full potential, not least being able to contribute fully to building relationships and communities both within the workplace and beyond. Such purposes and such outcomes engender trust between people and between business and society. Aiming for a better pie, rather than a bigger share (THE COMMON GOOD) Genuinely aim to promote the good of society as a whole through the provision of goods and services that benefit society ; never use stakeholders, and society as a whole, as a mere means to business success This gives meaning to the purpose of the business within society and demands innovation to achieve that purpose alongside a financial return. Society and communities of people determine the licence, and freedoms, of business to operate and grow ; these will be broader if business produces goods that are truly good and services that truly serve. BEHAVIOURS NEEDED TO BUILD CHARACTER & ACHIEVE PURPOSE Other people matter (SOLIDARITY ) Freedom with responsibility (SUBSIDIARITY ) Building trust and trusted relationships (RECIPROCITY ) Valuing diversity and building bridges (PLURALITY) Stewardship of people, values and resources (SUSTAINABILITY) Judge decisions as good, or not, in the context of the best values, expectations and needs of those with whom we should seek to build relationships. Do not make decisions in a self interested, self determined, closed world that does not weigh sufficiently the impact on others. Make a fair contribution to society and avoid actions that cause inequality. Opportunities should be sought to serve the broadest community, including the underserved, the underprivileged and the excluded; not to emphasise the divide but rather to bring people together, through new job opportunities, innovative goods and services and new markets Allow people to develop by being be able to contribute to making decisions at all levels. Do not create dependency through reserving decisions unnecessarily to higher levels in the hierarchy, or lose accountability through inappropriate delegation. Give people the freedom to take on the risk of decision making and to have a voice in their work, thus fostering innovation, creativity and a sense of shared responsibility. Start with basic honesty and integrity so that each and all receive what they are entitled to or can reasonably expect. This is the first stage of building trust. Then go beyond this minimum, using knowledge and capabilities to provide benefits that people desire and value but cannot expect or demand. Fair and efficient markets depend on trust and trusting relationships Be clear as to what you stand for, combining this with an openness to enrichment from others, valuing diversity of thinking and cultures. Favour curiosity and inclusion over suspicion and exclusion for those who think differently. Maintain consistency of purpose and values whilst embracing diversity, thus encouraging closeness to people, markets, innovation and growth. Acknowledge and seek to measure the impact the business has on people, values, resources, and the environment. Take responsibility for those impacts and take steps to develop people, nurture values, preserve and restore existing resources and create new ones where possible so that others may enjoy their benefits.