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- 8. Gen Y
Baby boomers
70 million
78 million
Defining Values Defining Values
Individual Social
Fixed social groups Flexible social groups
Pessimists Optimists
Critical Accepting
Private Sharing
Hierarchical Flat
Ordered/segmented Reject borders
© Zeus Jones 2007
etc. etc.
- 10. We now live
in a post-
industrial
society.
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Key Indicators of the Labour Market - September 2007
- 11. We now live
in a post-
industrial
society.
Agriculture Industry Services
© Zeus Jones 2007
Key Indicators of the Labour Market - September 2007
- 15. Phases of postmodernism.
No views
Protest
Judgment
Looking backwards
Saying
Verbal
Rational
Your world
© Zeus Jones 2007
1960s 2000s
- 16. Phases of postmodernism.
No views Many views
Protest Embrace
Judgment Open
Looking backwards Looking forwards
Saying Doing
Verbal Visual
Rational Emotional
Your world My world
© Zeus Jones 2007
1960s 2000s
- 22. with
form
playing
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- 35. not
6 Minutes
© Zeus Jones 2007
- 41. We have become semioticians.
We write our own stories.
© Zeus Jones 2007
- 45. “You now have to decide
what 'image' you want for
your brand.
“Image means personality.
Products, like people, have
personalities, and they can
make or break them in the
market place.”
© Zeus Jones 2007
- 46. © Zeus Jones 2007
Imagery takes a back seat to experience. The ideas brands attempt to convey are far
less meaningful than the interactions we have with them.
- 47. Shapers of Copywriters &
imagery: Art Directors
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- 48. Digitalists & Shapers of
Designers interactions:
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- 49. Understanding past
Strategic input
Communications
Changing perceptions
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- 56. Meaning is a result of the interaction.
© Zeus Jones 2007
- 70. More meanings make brands richer.
More meanings make this presentation richer.
© Zeus Jones 2007
`
- 71. Thank you.
Where we live: www.zeusjones.com
Where we think: zeusjones.blogspot.com
© Zeus Jones 2007