1. Tips on Internet Marketing. Before You Get Started !
Starting Out !!!!! Your own E-Business. Can you not
afford to?
The Internet has taken us by storm. In the last ten years it has dramatically
transformed the ways we communicate, do business and the way we lead our
lifestyles. The boundaries are re-drawn and the rules changed. The youth has begun to
stamp their presence in cyber-highway or super-highway with new technologies and
innovations. The ever-increasing use of computers has posed a new challenge to those
born in the 1950's and 60's. Many have to change the old ways of doing things , un-
learned and re-learned to survive to live out their remaining years.Interestingly this
new information age has also brought new opportunities. With the advent of new and
more powerful computers and user-friendly softwares, the dream of making money
online is now not only possible but also a reality. This has created a new opportunity
for those seeking a new career or those on retirement. Welcome to the world of
Internet Marketing!
Picking Up The Pieces
Change or become Obsolete
I started out doing Internet Marketing not by choice but by design that I have to
succeed . Like many newbies with very little knowledge on computers except able to
send emails and surfing the net the fear of going into this business is really daunting.
The fear of getting into learning how to learn all the technical details of setting up the
website and how to sell a product online have actually put me off. When I first heard
of HTML, FTP files, backlinks and social book-marking I was at a total lost. My first
reaction was to drop out. With this experience I have decided to share what I have
gone through with those just starting out or those would like to consider Internet
Marketing a new career. It is very important to have an overview of what is Internet
Marketing and its concepts trying to understand some of the keywords used. I intend
to offer a brief understanding of these principles. So for those who attend such
Internet seminars will be able to understand more of what the Internet Gurus have to
offer.
Understanding Internet Marketing
Internet Marketing is a way of reaching customers through the Internet. It uses
different methods, strategies and many revenue models to earn a decent profit. Money
is made by offering a service, selling your own product or selling other's people
product. The payment transaction is usually through credit card or through a reliable
partner service called Paypal

2. Business Models.
What to sell on the Internet?
Before creating a website or literally speaking, opening up your door for business on
the Internet you will need to decide what to sell. There are 3 business models.
1. Creating your own product. For example jewellery, clothes or handicrafts.
2. Offering a service. Catering, baby sitting, accountancy services.
3. Selling other people's products or also known as Affiliate Marketing whereby you
earn a commission.
Getting a Keyword for your URL or Domain name
What is a Keyword?
A keyword is like a name of your company. In this case you must have a name for
your website. Because it is going to appear on the search engines like Yahoo, Google,
Bing or MSN it must be easy to remember and read. For example, google.com,
ebay.com or nutcracker.com
Dog Training is a keyword. But it is very generic meaning it can mean many things.
To be more specific many marketers use Long-Tail keywords. For example,
dogtrainingfood, dogtrainingtechniques,dogtrainingtips etc....Why? So visitors can
find you easily by typing these specific words or niche words.
Creating a website
A Picture Tells a Thousand Words
Once a product or service is confirmed you will need a website. Whether it is your
own or the vendor's website. The product you are selling on behalf of someone is the
vendor's website. For your own you will need,
1. A Set-up using the software provided by the course provider you are enrolled in.
Some course providers will provide free for the first website.
2. There are some requirements you need to do while creating this website,
> A domain name also known as URL.This is the name of your website. For example,
www.golftrainingtips.com
> Register this name with a webhost.This will ensure that your website will appear on
the internet for people to search you and buy your product or service.
Normally a webhost will offer a domain name and a webhosting service as a package.
Reference www.hosgator.com.

3. Promoting Your Website
Traffic Is Your Lifeblood
Once the website is ready the next most important thing is to promote it. It is no use to
have a very nice website when nobody visits it. Some of the most common methods
are,
1. Start a blog to write about the topic you are passionate about linking it to your
website.It must be relevant to your website's products or services that you are
offering. You can register with e-blogger or open a wordpressblog on the dashboard
of your website.
2. Use the social media, Twitter or facebook or similar platforms to link to your
website
3. Advertise with Google or Yahoo.. These are paid advertising. Free advertisement is
also available.
4. Press Release. Paid or Free online
These promotional methods are also known as Traffic Generation. Traffic is the
lifeblood of Internet business just like any other business. Without traffic no business
can survive. Web traffic is the term used to describe the millions of web surfers who
use the internet everyday to find the information, products and services they seek.
Get Organised
Plan to succeed or fail to plan
A business will not succeed unless a plan is in place or its process organised. Once
you have decided to take up Internet Marketing there will be many passwords,
website details, log in identifications and links you would need to keep them in a safe
place. It is advisable to collate them in an Excel file for easy access and safe keeping.
It can be tabulated as follow:
Website Name Shortened Link Password I.D Date joined RSS Feed Nicknames

4. Glossary
Simple Terms Explained
Affiliate: You sell other's people's product ( so called Vendor ) and the vendor pays
you a commission. You are called Affiliate.
Affiliate Program : It refers to the sharing of revenue between advertisers and
publishers. For example, the Merchant owns an online store selling e-books or
software programs and it advertises on clickbank.com ( Publisher ). Whoever wishes
to sell this merchant's product must apply for a clickbank account. The seller or
middle man ( that is you ) representing this merchant through clickbank is now called
the Affiliate.The earning is split 3 ways.Merchant - Clickbank - and you. Payment is
by clickbank to you. When you start to do this it is called Affiliate Marketing
ASP: Application Service Provider.It provides access to software through the Internet
for a monthly fee.
Autoresponder : A e-mail blaster configures to automatically send a pre-written
email to target customers
CPC : Cost Per Click ( cost-per-action). A type of advertisement you place with the
advertiser eg. GoogleAds for a fee. Each time a visitor click on your ad, Google will
charge accordingly. If you agree to say $1.00 per click and if there were 50 clicks a
month you will have to pay $50 to Google. However, you can set your limits per click
per month.
CPM : Known as Cost Per Thousand. As an advertiser you pay the number of times
the visitor view your banner ads to the website publisher. The charges may range
from $2- $5 for every 1000 impressions or views.
Double opt-in: Most e-mail letters simply require a new subscriber to input their e-
mail informations before receiving free e-books or newsletter.
FTP: File Transfer Protocol. A method of transmitting files across the internet.
Javascript : A programming language most often used to add interactive features to
website
Meta tags : Descriptive words or phrases about a web page's content
PPL : Pay Per Lead. An affiliate program that rewards affiliates for conversions to
leads.A lead might include a sign-up form,software download, survey contest or
sweepstakes entry or sign -up for trial.

5. PPC: Pay Per Click. An affiliate program that rewards an affiliate for each unique
click to the advertiser’s website. For example, you place google adsense
advertisements on your website and when visitors click on the ad, google will pay on
agreed sum.
PPS: Pay Per Sale. An affiliate program that rewards affiliates based on each
conversion to a sale such as when buying a product or service from the advertiser's
website.
Pinging : The process of notifying the search engines of your new content.
RSS : Real Simple Syndication. A software that helps online publishers automatically
share their information with other websites on an automated basis.
Search Engines: A huge data of information derived from the World Wide Web
pages that a search engine company like Google or Yahoo compiles and makes
available to users that are interested in finding information online.
Search Engine Optimization: The process of adjusting a website's content, links and
meta tags in an attempt to influence the site's ranking in the database of a search
engine.
Server : A computer connected to the internet that is specially designed to host
websites and allow speedy access to their files via the internet.
Whois. An internet service that lists the owners of domain names.
XML: Extensible Mark-up language. An alternative to HTML which offers greater
flexibility and power for the development of interactive features.

6. Useful Resources
Article Submissions - www.ezinearticles.com, www.goarticles.com,
www.articlealley.com
Submit Press Release - www.prweb.com, www. prlog.com. www.webwire.com
Forums - www.forumfind.com, www. warriorforum.com, Yahoo!Answers,
www.big-boards.com
RSS submissions - www.feedagg.com, www.feedage.com
Link Exchange - www. alexa.com
To check link popularity - www.market.leap.com
Classified Ads - www.craiglist.com, www.inetgiant.com, www,adlandpro.com
Free Web submissions - www.exactseek.com, www.linkcentre.com, www.dmoz.org
Social Bookmarking - www.onlywire.com, www.pingler.com
Link Shortening - www.bit.ly , www.tinyurl.com
Getting keywords for your Domain Name - www.wordtracker.com,
www.keywordspy.com,www.adwords.google.com
Webhosting and Domain Name registration- www.hosgator.com,
www.namesecure.com,www.hostexcellence.com,www.namecheap.com
Affiliate Programs: www.clickbank.com, www.neverblueads.com, www.cj.com,
www.linkshare.com, www.shareasale.com
For more information please visit http://www.moneyandsense.info/