1. August 8, 2011 Dear Franchisees: We are excited to introduce the newest additions to the Edible Arrangements ® Collection. This document contains the launch information for many products we are introducing in the Fall in 2011 through January of 2012. These arrangements will be mandatory; make sure to review nXstep for step by step instructions on designing them. Please read the launch material on these products in their entirety and prepare to release them in your store. Please contact your Store Support Coordinator with any questions. Sincerely, Edible Arrangements Corporate Team © Edible Arrangements, LLC -Internal Use Only-Confidential

3. © Edible Arrangements, LLC -Internal Use Only-Confidential New Pineapple Pops nXsteps Pricing These new pops are the featured pineapple shapes in the new arrangements this fall! Both are dipped in chocolate and stay at the $3.95 price point. The Heels for Healing Pop uses pink chocolate and the Christmas Tree Pop uses the green chocolate. 10% of all sales of the Heels for Healing Pop will go towards Breast Cancer Awareness. Donations tare made o the National Breast Cancer Foundation in the US and the Breast Cancer Society of Canada in Canada. Tab (Category) Sub Category (Option) Video Name Available Dipping Pop Christmas Tree Pop 9/9/2011 Dipping Pop Heels for Healing Pop

6. Swizzle Berries™ & Swizzle Berry Chocolate Roses™ Swizzle Berries™ Swizzle Berries™ box offers come in a 12 count and a 6 count box. This elegant dark or white chocolate drizzle on dipped strawberries will brigthten anyone’s day. These Swizzle Berries™ can be white glaze on dark chocolate or dark glaze on white chocolate. Both combination s are delectable! © Edible Arrangements, LLC -Internal Use Only-Confidential Launching: October Pricing Swizzle Berry Chocolate Roses™ Glazing will create a new upscale product option for our customers. Variations include both dark chocolate with white glaze, white chocolate with dark glaze, or a mix of both. Pricing nXsteps Item Size Price US Item Code CA Item Code Swizzle Berries™ Semi-Sweet Chocolate 12 $39 1869 1817 6 $20 1881 1825 Swizzle Berries™ White Chocolate 12 $39 1890 1837 6 $20 1897 1849 Item Size Price US Item Code CA Item Code Swizzle Berry Chocolate Roses™ Semi-Sweet Chocolate 12 $59 1871 1826 24 $79 1872 1827 Swizzle Berry Chocolate Roses™ White Chocolate 12 $59 1891 1840 24 $79 1892 1841 Swizzle Berry Chocolate Roses™ Mixed Chocolate 12 $59 1894 1838 24 $79 1893 1839 Tab Sub Category nXstep Name Available Dipping Glazing Glazing Tip and Bag 9/9/2011 Dipping Glazing Melting Glaze Dipping Glazing Glazing Strawberries for Boxes Dipping Glazing Proper Glazing Technique Dipping Glazing Glazing for a Rose Box

7. Sweetheart Swizzle Bouquet™ This new Sweetheart Swizzle Bouquet™ introduces a new elegant Sweetheart mug. This arrangement comes in 2 sizes: small (one dozen) or large (2 dozen). The Sweetheart mug will not require foam and only uses kale when designing. These are variations of the current Sweetheart Bouquet™ using one of the new glazing techniques. This arrangement makes a beautiful, decadent treat. This is the ONLY glazed arrangement. The Delicious Daisy will also be shown as an option in the Sweetheart Mug, but it will not be glazed. Currently this arrangement will only be offered in dark chocolate with white glaze. Make sure to review the nXsteps to prepare for launch. © Edible Arrangements, LLC -Internal Use Only-Confidential Pricing Inventory This new arrangement will be a soft launch in October and mandatory by January 2012. Once your store has inventory, please turn on this item in EAConnect so customers see that this exciting new option is available from your store when they are shopping online. Launching: October 3, 2011 (Optional)- January 2012 (Mandatory) nXsteps Inventory Items Vendor Price SKU Sweetheart Mug Berry Direct $3.75 per piece (24/pack) MUGH1208 Glazing Start Up Kit Albert Uster $86 + shipping 204317 Product Size Price US Item Code CA Item Code Sweetheart Swizzle Bouquet™ SM $45 1875 1822 LG $65 Tab Sub Category nXstep Name Available Step by Steps Sweetheart Swizzle Bouquet Swizzle Sweetheart Bouquet SM 9/9/2011 Swizzle Sweetheart Bouquet LG

12. © Edible Arrangements, LLC -Internal Use Only-Confidential Important Information QRG will be posted on September 1, 2011 Product Video Name/s nXstep Availability Date New Required Inventory October Launches Berry Special Occasion™ Berry Special Occasion PA 9/9/2011 NA Sweetheart Swizzle Bouquet™ Sweetheart Swizzle Bouquet SM and LG 9/9/2011 Sweetheart Mug Swizzle Berries™ Swizzle Berries 9/9/2011 Glazing Kit Swizzle Berry Chocolate Roses™ Swizzle Berry Chocolate Roses 9/9/2011 Glazing Kit Honey Bear Bouquet ™ Honey Bear Bouquet SM or LG 9/9/2011 Honey Bear Container Harvest Delicious Celebration™ Harvest Celebration SM and LG 9/9/2011 NA Harvest Apple Daisy™ Harvest Apple Daisy 9/9/2011 NA Harvest Delicious Daisy™ Harvest Delicious Daisy 9/9/2011 NA Very Merry Fruit Design™ Very Merry Fruit Design SM, RG and LG 9/9/2011 NA Christmas Tree Pop Christmas Tree Pop 9/9/2011 NA Heels for Healing Pop Heels for Healing Pop 9/9/2011 NA January Launch Chocolate Indulgence Strawberry Box Chocolate Indulgence Strawberry Box 12/7/2011 Microchips