Presentation for EHU conference "Europe-2011: Global and Local" Vilnius, May, 2011

1. SOCIAL MEDIA Made by Zhenia Savina 2011. BREAKFAST DINNER SUPPER

7. In 2010 we: sent each other 107 trillion messages 89,1 % is - By 2010 created more than 255 000 000 web-sites and 152 000 000 blogs

8. In 2010 we used for an exit in the Internet : 46,9% 30,8% 14,9% 4,8% 2,1%

19. To reach 50 millions users Radio – 38 years TV – 13 years Internet – 4 years iPod – 3 years

21. Further it is MORE ! Much MORE !

22. In 2007 Social Media became more popular than porno-sites 80% of the companies look for the workers in Social Networks 1 from 8 couples, which have got married in USA in 2010 have got met in the Network. ?

24. FIRST THERE WAS AN EGG ?

26. Early Social Networks SixDegrees (1997) BlackPlanet (2000) LiveJournal (1999)

27. THEN THE HEN ?

28. FaceBook (2004) LinkedIn (2003) FriendSter (2002) MySpace (2003)

29. PhotoBucket (2003) Flickr (2004) YouTube (2005)

30. Justin.tv (2006) Ustream.tv (2006) Twitter (2006)

37. To a word : Every minute is loaded more than 24 hours of video on YouTube. More than 3 000 images are loaded every minute on Flickr < 2 billion viewings on YouTube every 24 hours

38. To a word : Barack Obama has got more than 7 900 000 followers on Twitter Justin Bieber has got more than 9 5 00 000 followers on Twitter Population of Belarus hardly more than 9 400 000 Population of Switzerland hardly more than 7 700 000

40. MAD PACES OF GROWTH !

41. For a supper : Why brands love the Social Media ?

42. Media advertising increases the search traffic by 13,7 %

43. 80% promo-pages consist of : Photos and videos of products Contacts Discussions Interrogations News about products and services

44. But even IT helps the companies to: Investigate an audience and media-environment Involve in the communications Understand and shape objectives and problems Supervise and analyze results

45. 33 % discuss brands of times in a week 32 % recommend brands 30 % look for advice

46. 20 % track brands in Twitter 51 % - constant clients 44 % wait for discounts and promo-actions

47. TOP -10 pages of brands and their gain for last 6 months on FaceBook BRAND FANS GAIN

48. Except for it 90% trust , that the Internet-price is more profitable than the « real » Americans have looked for a year of a 4,3 billion banners More than 85% buy , that considered in Internet 97% Internet-users look for information about brand in the Social Media

49. The conclusion. What waits further the Social Media ?

50. The general expenses for media-advertising in 2010 will increase up to 564 billion dollars

51. Revenues of advertising on FaceBook in 2 012 will exceed 5,74 billion dollars

52. Revenues of advertising on FaceBook in 2 012 will exceed 250 million dollars

53. In 2015 Internet-users in USA will be in 50 times more , than in 2006

57. e-mail: zheniasavina@gmail.com http://www.facebook.com/zheniasavina http://www.twitter.com/zheniasavina http://www.vkontakte.ru/zheniasavina Skype: zheniasavina