1. HTML5-Based eBook
Publishing Solution
Publish books that are:
{ •
•
Extremely reading-friendly on any devices
No download, instantly readable on any browser

2. 1. Write a book
2. Hire a(n interested) publisher
3. Print the book and sell them in actual or
online bookstores
How, traditionally, are
books published

3. 1. Write a book
2. Package it in some ebook formats (kindle
ebook, Apple iBook, iOS app, etc.)
3. Publish it in virtual marketplaces (Apple App
Store, Kindle Store, Google Play, etc.)
In a more modern way

4.  If you wrote something and want to give
it out for free, online bookstores do
nothing but introducing frictions:
 One has to sign up in the online bookstore to
read that free book
 Free books published on existing ebookstores
are not completely free taking into account the
cost of exclusive reading devices
Problems in eBookstores

5.  With existing eBookstores, you can not
publish free books and get return on
advertisements
Problems in eBookstores

6.  There are no such Kindle Stores in China. The
monopoly in China’s ePub industry is Shengda,
which sells ONLY one kind of books:
 Serial novels
ePub Market in China

7.  How Shengda sell eBooks (serial novels):
 Media—Web:
 On PC and Mac: Plain text webpages
 On mobiles: Plain text wap pages
 Business model:
 Free chapters + Paid chapters
 Advertising on its web books
Case study: Shengda

8. If plain text books can
succeed, why can’t rich-
media HTML5 web
eBooks?

9.  Product manuals could be a good place to start
—they are usually free and people do often lose
their paper copies.
 I propose to stick a QR code on a product. After
scanning the QR code, one can easily read
(browse) the product manual on his phones or
tablets.
Example: Product manual

10.  Revenue comes from:
 Service fees of the HTML5 web eBook generating
and publishing
 Advertising commission
 Estimated market size
 If this new ePub solution can get America’s 1%
publishing market, that would be a $270 million
market.
Business Model