Douglas J Salon & Day Spa wants to double its $2.5 million in annual sales to $5 million by increasing its online presence and conversions through an integrated marketing strategy involving search engine marketing, search engine optimization, and social media while keeping its cost-per-purchase below $2. It will buy targeted keywords and banners, optimize its website and create blog content to rank higher locally on Google, offer daily deals on Twitter and Foursquare, and engage customers on YouTube and Facebook, evaluating success based on increased online conversions and bookings as well as higher sales.
Douglas J has many aspects of their business. They need to integrate all of these together and promote the company as a whole. Right now Douglas J has a mixed message because each of their salons has their own messages, but after this campaign they will all be one and promote the Douglas J companies.
The goal for Douglas J is to double their sales. This means we need to create more sales from current customers and bring in new customers. Social Marketing will help Douglas J bring in new customers and retain their current ones.
Since all other components are free, we want to make sure we utilize these the most and use them to their fullest potential.
Douglas J needs to accomplish all of these in order to increase their sales.
It is important that Douglas J uses keywords throughout their web page to help increase SEO. Creating a blog will also help increase SEO by providing relevant topics.
Use all social media tools to help drive new traffic.
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