While I was flying my DJI Phantom 3 from Ponte Santa Trinita--one of the beautiful bridges of Floren...

1. DJI Phantom 3 Review - A New Perspective On The World
While I was flying my DJI Phantom 3 from Ponte Santa Trinita--one of the beautiful bridges of
Florence--during our recent Italy Dream Photo Tour a wonderful thing happened.
A friendly Italian woman, probably in her mid-fifties, looked over my shoulder at the live feed from
my mobile device and stopped dead in her tracks. Her transfixed gaze slowly lifted from the screen
to meet my eyes and she said, "I was born in Florence and I've lived here all of my life, but I've never
seen my city look as beautiful as this." It was then that I noticed that her eyes were filled with tears.
Smiling, wrapped up in the emotional moment and honestly becoming a bit teary eyed myself, I
didn't know what to say except, "thank you."
This encounter was a turning point for me. I was already a huge fan and avid user of DJI Quadcopter
/ Drone technology, but these few simple words from a complete stranger solidified my perception of
the sheer potential of personal aerial photography and videography devices. This statement may
seem strange to some, but let's dive into together as I share my perspective as
photographer integrating these new tools for capturing the world.
Since I started traveling full-time as a photographer in 2009, I've consistently gone out of my way to
find the most awesome vantage points possible for my photography. I've literally climbed mountains,
paddled kayaks, ridden pack mules, contracted helicopters, you name it and I've done it. Whether
it's a 50 hour airline travel itinerary, a simple 25 meter rocky climb, or even multiple days sleeping
in a car, or any number of other uncomfortable conditions for that matter, whatever it's taken to get
the shot I have considered well worth the effort. I often feel like most of my job is working to arrive
in the best possible place to take a photo, because the location and framing of my subjects are the
core of my unique style of travel photography.
Now, a fair bit of those climbs, offshore boat excursions, or costly helicopter hires can be solved with
a small, affordable DJI Quadcopter that fits comfortably into my backpack. Don't get me wrong,
there's nothing wrong with good old fashioned hard work and strategic positioning, quite the
contrary. I'd just say that after adding a DJI Phantom 3 to my workflow, my perspective on travel
photography has been forever changed. Welcome to a brand new world of possibilities, all controlled
in the palm of your hands.
An edit of some of the drone footage I captured with 7 days in Italy during my 2015 Italy Dream
Photo Tour. It was filmed entirely with a DJI Phantom 3 Professional Quadcopter at 4k resolution
and edited with Adobe Premiere Pro. Additional color correction was applied using Adobe After
Effects and Photoshop.

2. The Integration of DJI Drones Into My Workflow
While I said that the friendly encounter in Florence was a turning point for me, it wasn't my first
time working with DJI Phantom technology. In fact, I managed to start this story from the middle
rather than the beginning, which doesn't speak too highly of my organizational skills. In my defense,
I do retain a high level of perpetual jet lag since I traverse international time zones more often than I
change my clothes, which I guess doesn't speak too highly of my personal hygiene either... But that's
a different story entirely. ;)
My fascination https://www.aclu.org/blog/tag/domestic-drones with DJI technology started early in
2014 when my Social Media feeds began to fill up with amazing photos and videos people were
capturing with the Phantom 2 Vision+. Moreover, from the moment I had the chance to first fly one
during Photo Plus Expo (PPE) in October 2014, I knew that I had to get my hands on one and fly it
out in the field. If not for the amazing photographic potential, then just to help appease my childlike
wonder and desire to fly my own quadcopter. In a way I could say that my initial investment in
learning DJI technology was all based on a total geek out session. Soon after that though, it became
much much more.
At the time of PPE, I was already working to finalize plans with Lee Morris and Patrick Hall from
Fstoppers to shoot our massive video tutorial series on Landscape, Cityscape, and Astro
Photography. Lee, already a moderate DJI Phantom flyer, decided to bring along a Phantom 2 with
an Zenmuse H3-3D Gimbal in order to capture aerial footage in 6 countries over the 80 day project
including: Iceland, Italy, Singapore, Hong Kong, Cambodia, and New Zealand. We chose to bring the
Phantom 2, Gimbal and GoPro option instead of the Vision+ mainly due to the ability to capture high
quality 4k and 2.7k high frame rate video with the GoPro Hero 4. At the time, the Phantom 2 Vision+
only offered standard quality HD video at 1080p.
After only a few short days of filming in Iceland, Lee cut together our first promotional video "A
Drone in Iceland." By the time we left Iceland, Lee was already an expert Phantom pilot and I was
completely hooked on self-controlled aerial photography and videography, and well on the way to
mastering the art of flying myself.
While the Phantom 2 / H3-3D flown with a GoPro Hero4 Silver was extremely powerful, it had one
major drawback. We were all flying 100% blind with no first person view. Each flight, we'd send out
the drone, never let it get out of eyesight, and review the video on the tiny GoPro LCD screen when
it returned. Having zero visual feedback was definitely frustrating in the beginning and it required a
great deal of trial and error, but that same challenge also turned out to be a great way to truly learn
how to fly a drone.

3. After wrapping up shooting with Lee and Patrick in New Zealand, I traveled
http://www.bojo.photography on to Japan for the 2015 Sakura season. Since Lee took his Phantom 2
home, I arranged shipment of a new Phantom 2 version 2 and H4-3D from BH Photo to use with my
GoPro Hero 4 and take along for the ride. I had a lot of flight time in Japan and it was there where I
learned how to overcome the second biggest challenge of flying a visionless system. Objects always
seem to be much farther away from the drone than they appear to be.
At first this seems great. It means that you're always a safe distance away, right? No, not exactly,
because eventually you test the limits in order to get the perfect shot...
Let's just say that learning to judge and compensate this optical depth perception issue is not
without its casualties and flying in complex environments can be costly when you make a mistake.
With my case in particular, a run-in with a tree, the cost of learning on the job was a new Gimbal and
GoPro 4 Black. Thankfully the Phantom 2 itself came out with just a few minor scratches and still
functions perfectly. Considering how mangled everything else was, that really speaks highly of the
Phantom 2's durability.
If you're still considering the differences between the Phantom 2 and H4-3D Zenmuse Gimbal with
GoPro vs. the Phantom 2 Vision+, or new Phantom 3 here's some basic pros and cons to consider.
Pros of Phantom 2 and H4-3D Gimbal + GoPro Hero 4 Combo
Upgradable camera system since GoPro makes regular model updates
Ability to use ProTune function to capture a higher bitrate for more control in post-processing
The GoPro can be removed and used in other environments
Flying blind can teach you a solid foundation of flying skills based on fully understanding your
environment and real-time spatial relationships.

4. The remote is smaller, more lightweight, and doesn't have the bulky smart device attachment.
You can add Lightbridge and have the same visual feedback as the Phantom 2 Vision+ with the
GoPro but it's a costly upgrade
Cons of Phantom 2 and H4-3D Gimbal + GoPro Combo
Flying without a first person view can be very difficult when you're a beginner to cinematography
techniques.
GoPro Wifi upsets the flight controls and is only suitable for very short distances. This makes the
built in GoPro video transmission useless when flying.
Registering true depth can be very difficult without live visual feedback
GoPro camera distortion which can be intense when shooting at ultra wide and wide settings. (Note
that this can be corrected fairly easily in most editing packages)
Cannot remotely trigger recording, still / video capture, or change settings during flight without
returning the drone home.
Enter The Phantom 3
From Japan I traveled to China to attend the PE International Photography Exhibition and speak at a
few events in town. When I returned to Shenzhen with my colleagues, I had the opportunity to visit
DJI Headquarters, meet some of the great team that works there, and get some hands on time with
the new Phantom 3 Professional prototype.
They took me outside to the DJI "official" testing site-an awesome empty concrete lot next door that's
riddled with the partial remains and broken props of countless drones. Within just the first few
minutes of flight, I knew that this wasn't just an incremental product upgrade, it was a completely
evolved design.

5. My new friends at DJI offered to send me a Phantom 3 Professional prototype for me to test out on
my 2015 Italy Photo Tour. So on the Italy Tour Day 1 (May 7th), I hit the ground running, or better
yet, hit the air flying with an inaugural sunrise flight over the Roman Imperial Forum.

6. Arguably, I should have picked an easier location for my first round of test flights, but with so much
heavy preparation for the photo tour, I decided to learn using my favorite method...trial by fire.
Unfortunately, I waited a bit too long before flying and had to shoot directly into the intense Roman
sun, so while I was able to adapt to the new feeling and performance of the Phantom 3, my
nervousness with the environment also caused me to make a silly mistake. When I was in manual
mode, I wasn't paying enough attention to the screen and I accidentally underexposed the video by a
full stop. Oh well, good thing that this was only day one!
Society's Love Hate Relationship with Drones
Now that I've almost caught you up to that defining moment I had with the woman in Florence, it's
time to push forward and talk specifically about my experiences in Italy with the DJI Phantom 3
Quadcopter / Drone.
Throughout the Italy Dream Photo Tour, this little drone sort of became our group mascot, as
everyone who joined us this year was delighted to see it fly, review the video, and ask questions
about it. No matter where I flew, heaps of people would gather around in fascination and sometimes
even applaud a successful landing or catch. I even had a handful of people find me in Cinque Terre
after watching my Facebook feed all week. They saw the DJI Phantom 3 fly around in Vernazza and
knew I was there.
All in all, my DJI Phantom 3 was greeted with almost 100% positivity all over Italy. I really only had a
handful of negative comments, both in the field and on Social Media, throughout the entire trip.
For some of us, these quadcopters make our inner child come alive as we're presented with the
opportunity to fly our own personal aircrafts. It's a feeling of pure excitement and exhilaration that's

7. palpable, but also hard to describe. It's almost like being a kid on Christmas morning--a feeling that I
personally haven't experienced in years.
With all the love in the air for this new technology there's also a small, yet noticeable, negative side.
There are people out there that really dislike drones in general and are very adamant about
expressing it. We're also being faced with increasing restrictions worldwide as countries, cities, and
individual counties start to create legislation to regulate personal quadcopter usage. As usual, the
media at large is perpetuating the hate by only publishing the few negative articles associated with
drones and not covering how positive they can be as well. As a result, certain places are starting to
take these new tools away from artists and that's very unfortunate in my opinion.
On this same note, it's worth sharing that while that nice woman shared a very special moment with
me in Florence, a man walked by behind us shortly after and said something like, "Oh, a f@*%king
drone? They should throw that guy in the river." For the record he wasn't an Italian, he
sounded American to me.
Mixed in with the hundreds of positive comments I received on my Social Media channels when I
posted about flying in Rome was also this one negative commenter.
The reason I bring this up is not to disgrace people that are against the use of this technology. To
the contrary, I believe that everyone should be entitled to their own opinion about things. I just want
to make sure that if you're interested in flying drones, that you don't let the negative minority take
any joy away from your flights. With any new technology there will always be naysayers and there
will always be people that are resistant to change.
Don't let people take away your artistic tools or scare you away from trying to create your own
unique style of art using drones for aerial photography and videography.
Be a Responsible and Respectful Pilot
While we can't control all of the negativity out there, we can do a few simple things to soften it a bit.
Since these are personal aircrafts, we're personally responsible for the ways and circumstances in
which we use them. So in short, please fly responsibly and be as respectful to the people around you
as possible.
When in the learning phases, take it to an open space like a park, vacant lot or other uncrowded
space and practice your skills before flying in populated areas. This will help you build your
confidence and prepare you to fly in more technical places.
As a general rule, don't be a dick! If you feel like you're doing something wrong, you probably are.
Do your best to research whether or not there are restrictions in the area you plan to fly and take
them into consideration.
Assure that your drone is in perfect working condition before taking off.
Avoid taking off and flying in very crowded places. This will definitely cause some negative attention
and will likely alert the authorities to your location.
Avoid flying around quiet places like cathedrals, churches, or any other place of worship. Drones in
flight sound like a loud swarm of bees. This is very disruptive to serene and peaceful environments.

8. Don't hover in front of people's view. I've heard stories of drones photobombing popular locations.
Just like you wouldn't stand in front of other photographers, don't hover there either.
If you're questioning whether or not you can fly in a particular location, it's best to fly for as short of
an amount of time as possible. Wait for the right light, get your shots quickly and move on. Don't
wear out your welcome.
If the authorities ask you to stop flying and you don't have a permit. Just apologize and stop. Don't
argue or make a scene. Simply move on.
Look happy while you're flying. Smiles go a long way to diffuse tension and make people feel more
comfortable. It seems simple but it actually works.
Flying the DJI Phantom 3 vs. the DJI Phantom 2
Not just a minor update, An Absolute Game Changer
If you've read (or skimmed) up until this point, you know that I was already a huge fan of the DJI
Phantom 2. So when I picked up the DJI Phantom 3, I was immediately impressed with the
responsive control and agility in the air. What I didn't expect was the dramatic increase in power.
Where the Phantom 2 flew extremely well, the new Phantom 3 zips through the air with pinpoint
precision and even more responsiveness. It's not like flying an upgrade, it's like flying a completely
new product. The Phantom 3 is a finely tuned bad ass little piece of engineering mastery. It even
torques its engines twice before takeoff to tighten the props and assure that everyone knows that it's
the coolest thing around!

9. Flying the Phantom 3 with First Person View And Real-Time Controls
For me, the transition from flying blind to having high resolution first person view and real-time
control was by far the biggest game changer. Within the first few days of flying, I really felt as
though the world around me was accessible in the palm of my hands. Coming from a background of
visionless flying, the only challenge was trusting the live view and letting the drone leave my comfort
zone and line of sight.
Christopher Columbus once said (or according to the internet, he said), "You can't cross the ocean
until you have the courage to lose sight of the shore."
I have to admit that this was a bit terrifying at first, but once I learned to fly only with a combination
of vision and GPS, it opened up a whole new world of possibilities. It also validated all the years and
countless hours of video games I played when I was younger. See mom? I told you it would be
important someday! ;)
To geek out even further, my first few flights actually reminded me of when Luke Skywalker was
trying to blow up the Death Star. Except in this case I decided to abandon the force, give Obiwan the
finger and trust my digital display instead.

10. Welcome to Lightbridge
The reason why the Phantom 3 boasts a crystal clear 720p HD view of everything your camera sees
in real-time is because of the DJI Lightbridge image transmission technology. With up to a 1.2 mile
(2km) range, each of the four legs of the Phantom 3 actually contain hidden high-powered antennas
that broadcast a live feed back onto your personal device.
Speaking with the team at DJI, they shared some of the technical details of how Lightbridge
functions and how they invested high production and RD resources to make it accessible by the
large production scale of the Phantom. Previously it was only available on the more expensive
Inspire 1 or as a costly add on to the Phantom 2 series and others.
Before I get overly technical about it, I should just say that I was really blown away by the clarity of
this video feed, especially when I was in the country and away from tall structures and signal
interference. Alternatively, in cities like Rome and Florence, I was able to achieve a full range but
occasionally the signal would get a bit shaky if I flew too close to tall objects or when I was
obstructed by buildings.
In any situation where I lost my FPV entirely, I'd assure that I had gained enough altitude to clear
obstacles before triggering the "return to home button." Usually in a matter of a few seconds, my
Phantom would return into range and my live view would come back to the screen.
The DJI Pilot app is very intuitive and easy to use. For me, the beautiful real-time video display also
justified investing in a mobile device with a bigger screen. In this case bigger really was better from
a live-view cinematography aspect. The only advice I would give for the app is to make sure and
close down other applications before jumping into DJI Pilot. You'll want to give it as much device
resources as it needs. It's also wise to put the device into Airplane Mode before you take off, or else
you'll be distracted by random notifications while you're flying. No! Don't check your email while
you're flying! Bad drone pilot, bad!

11. The New DJI Phantom 3 Camera
One of the most attractive features of the new DJI Phantom 3 is the built-in camera. There are two
models to choose from with the only difference being the maximum video resolution of the camera.
The Advanced model shoots 1080p at 60fps and the Professional model is capable of shooting full 4k
at 24fps.
Other than that, both models are pretty much identical with the same aerial stabilization technology
and 3-axis gimbal. Both cameras have an amazing distortion free 94 degree field of view and the
ability to shoot bracketed RAW stills at 12 megapixels.
Another great feature is that the camera is lighter than the previous version. This means that the
combination of a lighter aircraft + a lighter camera + a lighter gimbal + an improved battery =
more flight time over all, which is a win-win.
DJI Phantom 3 Professional Video Performance
Auto Video Mode
The auto video mode works extremely well and smoothly transitions in changing lighting scenarios
by automatically adjusting the ISO and shutter speed on the fly. I was consistently pleased with the
wide dynamic range that I was able to capture during sunsets and sunrises and rarely found myself
needing to switch to manual mode.
Another great feature is that you can EV shift while in Auto Mode by rolling the right index dial. This
is useful when shooting into either bright lights or in low light environments. For example, in
Florence and Tuscany while I was flying into a very bright sky, I found it useful to EV shift - 1/3 to
ensure that the sky was never blown out. Just like editing photos in post, it's very easy to bump up
the shadows in the video to rebalance the scene. So instead of getting too technical again, let's look
at some results instead. Here are a few screen grabs "straight out of camera" (downsampled for web
resolution).
Before Example Tuscany
Before Example Florence
Let's compare after light balancing and color correction
Tuscany After Example
Florence After Example
Remember that first flight I was talking about in Rome?
While that was an unintentional underexposure of one entire stop, I was actually able to bring the
scene back fairly well. Check out these two images that illustrate both the "straight out of camera"
and "corrected" result.

12. Rome Before Example
Rome After Example
Low Light Video Performance
One of the new selling points of the DJI Phantom 3 camera is its improved low light capabilities.
Coming from a background of shooting GoPro, which has less than adequate low light performance,
I was really looking forward to putting this to the test. Check out the low noise from these night
flight shots over Florence and Manarola. Again, these are "straight out of camera" just downsampled
to web resolution.
Florence Before Example
Manarola Before Example
Now, those of you who follow my work know that "straight out of camera" isn't something that you'll
find often in my vocabulary. So let's take a look at the color corrected results.
Florence After Example
Manarola After Example
Manual Video Mode
When shooting in Auto Mode, it's very easy to toggle to Manual Mode for full control over shutter
speed, ISO, and EV Shift. Simply press the button on the bottom right corner of the screen and
adjust setting accordingly. This is really great for static lighting environments or when you need a
bit more control over the result. Just make sure to pay attention to your settings and make
adjustments as the lighting changes.
Phantom 3 Camera Still Image Performance
RAW DNG Files
Both versions of the Phantom 3 shoot RAW DNG files that allow you to capture much more dynamic
range than a typical jpeg. These DNG files can be edited in Adobe Camera RAW or Adobe Lightroom
with great results.
I was able to put this feature to the test while shooting over the Vatican in Rome during a very
beautiful sunset. The first photo was captured "straight out of camera." The second is my final edited
result using a single RAW file. The dynamic range is very impressive.
Rome Before Example
Rome After Example
Auto Mode VS Manual Mode For Photography

13. Similar to any other type of photography, when capturing stills it's best to take the camera out of full
auto mode, especially when shooting in low light environments. In auto mode, the Phantom 3 will
compensate by raising the ISO which will add noise to your image. Instead, toggle to manual mode,
leave the ISO as low as possible, and adjust the shutter speed instead. With the stability of the
Phantom 3, you can easily shoot long exposures of 4 - 6 seconds without any motion blur, or even
longer if you're far away from the scene.
Exposure Bracketing and Other Shooting Modes
In addition to shooting RAW, by pressing and holding the shutter button, you can access a few
different shooting options including burst mode, timelapse, and exposure bracketing. With exposure
bracketing enabled, you can choose to shoot either 3 or 5 exposures. This is extremely powerful if
you want to do any manual blending or HDR effects. The Phantom 3 captures all exposure quickly
with very little lag time.
A look at my choice of a Phantom 3 vs. an Inspire 1
Portability
Though the Inspire 1 is a very impressive flying machine, the main reason I chose the Phantom 3
was the extreme portability. Many companies are producing bags, including the Think Tank Photo
Airport Helipak I'm using, that carry both the Phantom 3 as well as a full gear load of camera
equipment. This is important to me because I'm not just out there capturing aerial video footage, I'm
also a full-time travel photographer and I require a large selection of camera bodies and lenses in
the field. Instead of carrying a second bag for the drone, I prefer to put it all on my back.
Bear in mind that this isn't just for practical reasons, it's also because I can carry this one backpack
on the plane with me no matter where I'm flying. If you decide to check your drone (which is

14. perfectly safe inside of a pelican case), you'll need to remove all of the batteries first and carry them
on with you. The airlines are starting to get extremely strict about this.
You can see here the difference between a small pelican case for the Phantom series and the new
Think Tank Photo Airport Helipak. The Helipak holds all of my gear with plenty of room to spare.
The peli case only holds the drone but on the other hand, the props can stay on for quick access.)
The Appearance and Intimidation Factor
With all of the new drone restrictions being written into law, many countries are creating a
distinction between recreational and professional use. The Phantom 3 is much smaller and lighter
than the Inspire 1 and by effect is much less intimidating when taking off, landing, and flying
through the air. Expect certain regulations to factor in both size and weight when making the
distinction between which drones are professional. I have a feeling that the Phantom 3 with it's small
form factor will always come up under the recreational category. This is going to be very important
when you want to get footage in semi-restricted areas.
As I already mentioned, the Phantom 3 fits into a small backpack or even a shoulder bag which
means that I can easily carry it into many cities and urban areas without alerting local authorities.
When it's airborne the Phantom 3 looks like a toy helicopter, which is exactly what I want them to
think!
Conclusion
I'm fairly new to flying drones in general, but I can't help but feel that they are going to play a key
role in the future of my photography. While the Phantom 2 had me hooked from the first flight, the
Phantom 3 with its incredible performance and feature set, has earned a permanent place in my
camera bag and I plan to travel with it full-time from now on.
I also want to say that this is a general review where I wanted to talk about how I became hooked on
drone photography and how I've begun to integrate it into my daily and professional workflow. In the
future, I'll do my best to release more articles and reviews about specific features and tools.
Thanks for reading and if you have any questions, feel free to comment here or reach out to me on
the Social Media Site of your choice. You can also follow regular behind the scenes posts from all
over the world.
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