2. Hoodies
These hoodies are mock ups of
what are offered on the official
Jess Glynne website and the
concerts that fans attend to.
The use of having merchandise
like these is that fans feel
connected with the artist as
well as promoting the artist
through wearing merchandise
products like these which make
Jess Glynne’s albums more
recognisable.
3. Hoodies
By offering more than one
variation of a hoodie allows
the company to increase
sales revenue and profit
margins through attracting a
wide demographic. Therefore
this is important for the artist
as well as the music company
as it helps fight against
reduction in music sales as
95% of music is downloaded
illegally.
4. Snap-Back
This is an example of a Jess Glynne clothing item as
this is an important merchandise due to the snap-
back being a uni-sex item of clothing. Also the
demographic audience is aimed at young people that
wear this type of clothing which is important for
recognising the consumers interests in order to
obtain a loyal, dedicated audience.
5. Phone Case
The use of the printed artist on the phone case allows
all ages to recognise Jess Glynne as a pop artist figure.
This stereotypically fits in with the demographic
audience which allows Jess Glynne and the music
company. This ensures that the artist is being consistent
with her fans by offering a wide variation of
merchandise products.
