What does Zing Me social network have? What Brands can do on Zing Me?

1. Overview Zing Me
Web Business Development – VNG Corporation

2. Agenda
About Zing Me 3
Who are using Zing Me? 4-9
Why Should Agencies Care? 10 - 14
Fan page 15 - 17
Application 18 - 23
In-game Advertising 24 - 28
Measure Success 29 - 32
Q&A 34
http://open.zing.vn 2

3. About Zing Me
Site information
– URL: http://me.zing.vn
– Starting Date: August 2009
– Monthly active users: ~ 8,2 Mil
(Source: Google Ad planer March – 2012)
Brief Introduction
– Zing Me, established by VNG Corporation, is considered the most social networking
site in Viet Nam.
– Zing Me offers status, personal blogging, photo and music, online chatting, interactive
games and many other networking functions
http://open.zing.vn 3

4. New Section
Who Are Using Zing Me?
http://open.zing.vn 4

5. Zing Me Users are Young
57% .
Basic
Information
43%
39% Gender
Age
24%
14%
12% 11%
13 16 18 25 35
to to to to +
15 17 24 34
http://open.zing.vn 5

6. and active
Occupation Frequency of usage
Pupil
Student
Worker
http://open.zing.vn 6

7. Daily Activities
Make friends
Share status Play game
Share photo
Write wall Chat
Write Blog
http://open.zing.vn 7

8. Zing Me is a SNS for Communication
Daily activities of
Zing Me Users
750,000 S hare photo
Zing Me Users often share the
contents, especially share
photos.
380,000 Update S tatus
Each day on Zing
24,000 S hare Link
Me have 750,000
photos uploaded
15,000 Write Blog

9. What Do They Care About?
Make friends and join communities who
share the same thoughts and hobbies
Self expression and differentiation:
users want to be cool
Love to get new gadgets
http://open.zing.vn 9

10. New Section
Why Should Brands Care?
http://open.zing.vn 10

11. Zing Me has attracted both international and local brands.
“Vietnamese are very open to brand
interaction online”
– TNS 2010
http://open.zing.vn 11

12. Zing Me is an OPEN Platform
“ Zing Me is open to brands to engage with users and
bring added-value content to users
”
http://open.zing.vn 12

13. Zing Me is an OPEN Platform
http://open.zing.vn 13

14. Zing Me Tool Box
Zing Me offers an array of tools for brands to connect with fans
o Brand Fan Pages
– A Zing Me Page is a public profile that enables you to share your business and
products with Zing Me users
– Within Fan Page you have the option of posting and collecting content, collecting
user reviews, and hosting discussions
o Applications
– An application is a platform for developers which provides a framework to build tools
which Zing Me users can add to their profile
– Tools can be plug-in into fan page to enrich content and encourage users’ activities
on fan page
o In-game Advertisement
– Your brand can engage with Zing Me users within social games in the native way
o Campaign Tools
– Campaigns can be organized based on users daily activities such as uploading photo,
sharing link, writing blog and other interactions
o Viral Elements
– Newsfeed is helping to spread out your brand message
– Celebrities as influencers
http://open.zing.vn 14

15. New Section
FAN PAGE
http://open.zing.vn 15

16. Fan Page is Your Brand Community
A Zing Me Page is a public profile that enable you to communicate and
share your business and products with Zing Me users
|Verified by Zing Me|
http://open.zing.vn 16

17. Fanpage
Like button Song them e
Avatar
Icon fanpage Background
Basic apps
Marketing apps
Fans list &
Fan number
Photo album
Feeds: link, status, comment, like…
http://open.zing.vn 17

18. New Section
APPLICATION
http://open.zing.vn 18

19. About Application
Build your own application
Apps are the applications running on platform of Zing Me, support business to implement
campaigns, programs in line with all your needs.
• Short-term: Support for your small campaigns
• Long-term: Support for a long social media plan. ? .. .
ore m
i te
ic ros
am
eed
un
D o yo
http://open.zing.vn 19

20. Fan Page – Applications
http://open.zing.vn 20

21. Campaign Tools
Campaigns can be organized based on users daily activities such as uploading photo,
sharing link, writing blog and other interactions
http://open.zing.vn 21

22. Campaign and Contest
Blog contest about Kool Scoop Student photo contest
Promotion campaign
Event app

23. Campaign
Campaign
Support implementation of the campaign is using Apps
a combination of:
Implementation of advertising
Apps campaigns
Fanpage Product introduction.
VIP profile Fanpage
VIP profile Celebs support the campaign
http://open.zing.vn 23

24. New Section
IN-GAME ADVERTISING
http://open.zing.vn 24

25. About In-game Advertising
The opportunity to reach
the target audience
directly by using In-game
advertising
Farm Animal Fish
http://open.zing.vn 25

26. Static
Items can be customized with your brand palette.
House
Theme
Items
Booth
Dog
http://open.zing.vn 26

27. Game-Play Integration
Poca Snack can…
Potato
Theme
House
Brand mascot
Seed
Magic potion
Booth
…
27
http://open.zing.vn

28. Mini Game
o Mini game
– Your brand image will be a slot, cell in game.
– Background mini game.
– Create another brand mini game and integrated in to NT2 like:
● Lucky Draw
● Caro
● Bejeweled
● Tetris
● …
http://open.zing.vn 28

29. New Section
Measure Success
http://open.zing.vn 29

30. Measure success
“Successful brands establish success metrics prior to
beginning any campaign.”
– Kevin Barenblat, Context Optional

31. Measure Success
Brand Impact Metrics Measurement
Impression
Reach Impressions, fans Pageview number on Fan Page
Number of fans
Number of Comment on Feed
Clicks, Interactive Number of Like on Feed
Engagement Number of Click
actions
Number of Wall Post
CTR
Action Clicks, entries Number of contest entries
Web traffic generated
http://open.zing.vn 31

32. In Summary
o Zing Me users are young, engaging, love to explore and
open to brand messages
o Zing Me is an open platform for you to build your brand
communities on Zing Me
o Zing Me provides tools and tips to engage with users.
http://open.zing.vn 32

33. Contact
http://open.zing.vn 33

34. Q&A
http://open.zing.vn
Hoàng Hường
huonght@vng.com.vn
T: (08) 3 866 4666 (ext.1042)
M: (+84) 01636 936 936
http://open.zing.vn 34

35. http://open.zing.vn
Hoàng Hường
huonght@vng.com.vn
T: (08) 3 866 4666 (ext.1042)
M: (+84) 01636 936 936