This slide deck was used for the webinar held by Zmags on July 12th 2010 titled, How to Deliver Marketing Content to Mobile Devices. Attendees at the webinar discussed: * How businesses are benefiting from mobile-optimized digital publishing * Best practices for optimizing magazines for mobile device * The future of digital publishing and why it’s time to get on board To learn more and see a recording of the webinar visit www.zmags.com

1. Delivering Content to Mobile Devices Introduction of Zmags Mobile BETA Peter Velikin, VP Marketing Nicolai Bentsen, Product Manager July 12, 2010

5. Who Does Zmags Help?  Publishing Professionals Zmags allows Publishing professionals to offer engaging and differentiated digital editions with innovative methods of increasing subscribers and monetizing them via advertising and interactive lead generation for clients.  Catalog and Commerce Professionals Zmags allows for interactive presentation of products and services with deep subject matter expertise that inspires browsers to convert into buying customers.  Marketing & Communication Professionals Zmags allows marketers to upgrade their static marketing material with rich media, interactivity and brand consistency, while offering the ability objectively measure the impact of marketing efforts.

6. Expand Your Web 2.0 Investment with Zmags Publicator SaaS based solution that helps to:  Create and electronically deliver multiple types of rich interactive digital publications  Expand readership with tie-in to social networking  Monetize with ads and commerce  Easily manage and maintain publications  Provide business intelligence to measure and drive reader behavior

7. Zmags Customers Enjoy Measurable Benefits  Increased online readership by 50%.  Saved $50,000 in print related cost by moving to digital with Zmags.  Reached readers in 124 countries  Tripled number of pages read and boosted time spend per read  Replaced PDF with Zmags and boosted online readership by 80%  Increased click-throughs by 5x and doubled page views by adding video  Saved $300,000 in first year of operation, while increasing number of bidders by 33%  Increased average order size by 120% as compared to physical store orders by using Zmags eCommerce integration  Decreased catalog production time from 200 hours to less than 5 hours

13. Mobile Data Traffic Is Expected to Grow

14. And the Number of Platforms Has Increased

16. Data Matters, Not Devices

26. Poll Question 1: Please describe your primary use case Online catalogs and commerce Marketing and communications (brochures, newsletters, reports, circulars, etc.) Publishing ( magazines, newsletters, custom publications, etc.)

27. Poll Question 2: What percentage of your viewers will access your publications through a mobile device? Less than 10% 10%-30% More than 30% I don’t know

28. Poll Question 3: Did this webinar meet your expectations? Yes, I found this webinar very helpful I found this webinar somewhat useful This webinar was marginally useful The webinar was disappointing and not useful at all

29. Thank you!