1. We distribute web applications
Beta Pitch
Berlin - Mai 2011
(version 2.0 final pdf edit)
La Distributionʼs mission is to distribute web applications.
Think of us as an App Store for web applications.

2. The Founder
François Hodierne
Ex-Parisian. Based in Berlin.
Ex-Netvibes Chief Architect
I'm François Hodierne, Founder of La Distribution.
Iʼm originally from France and now based in Berlin for more than one year.
In Paris, I was formerly Netvibes Chief Architect.
Netvibes was all about widget distribution. And after quitting my job at Netvibes 2 years ago, I decided to work on something bigger: web
application distribution.

3. Web applications are taking over the world
Web applications are taking over the world. With HTML5, web applications are now competing on par with native apps. Soon, there will be nothing
left on our desktop, everything will run through a web browser. Even on the mobile, native apps will progressively disappear.
A revolution is happening right now.
And we want to be part of it! We want to fuel this revolution!

4. A new distribution model
And, when everyone is talking about SAAS, we're betting on a different distribution model.
It's in fact an evolution of a very old one, where developers make their software available for download, and where the software is installed
somewhere by customers.
Itʼs a great model.
Because many developers dontʼ want to run a service. Itʼs complicated and a lot of responsability.
And many customers want to be in control, use their own domain name, choose their hosting.
But today, this model is painful.

5. Discovery
00:05:25
You have to discover the app you want to install.

6. Download
00:07:30

7. The Readme
00:12:50
Understand the Readme.

8. Upload
00:17:45

9. MySQL
00:20:35

10. Config File
00:27:47

11. Done ...
00:35:27
And eventually, youʼre done.

12. Why can’t we make it simple?
Why canʼt we make it as simple as installing applications on an Iphone?

13. Choose the application you want to install from our marketplace. Click.

14. Click.

15. Done!

16. But it’s more than that ...
Honestly, maybe it's not the first time you're seeing that. But itʼs more than that. We want to remove every friction and make the user experience
straightforward.

17. You have one unique user account for everything, and only have to sign in one time.

18. You always have a common user interface around so youʼre never lost.

19. Hosting Agnostic
• Shared, Dedicated, VPS, PAAS, ...
• Amazon, Rackspace, 1&1, ...
But more important.
Weʼre hosting agnostic and can distribute applications on every kind of hosting.

20. Open Marketplace
And weʼre building Open Marketplace.
Weʼre bootstrapping it with popular open source web applications.
And soon, it will be open to every developers.
Publishing an application will bas as simple as pushing to Github.

21. Control
Simplicity
No one hit the sweet spot like us. Combining Simplicity & Control.

22. Market Size
1 000 000+ developers opportunity
100 000 000+ customers opportunity
The market size is huge.
Everyone need to install a web app one day. And we're the shortest and easiest path to that for customers.

23. Revenues
• Apps and Extensions
(marketplace)
• Services
(subscription)
• Partnerships with hosting providers
(affiliation, revenue shares)
We get a cut on the applications and extensions we'll sell from our marketplace
Customers will pay for extra services like monitoring, automated backups, automated updates.
And more interesting.
Weʼll partner with hosting providers.
We'll make money when OUR customers register to their services. And we'll make money when THEIR customers install applications from our
marketplace.

24. Where we are
We've build the technology that allow us to install web applications so easily.
It's Open Source and can be downloaded and used by everyone. Users love it.
Now we have to build the marketplace.
To allow developers to publish applications. To connect with every hosting platforms we can.
And let customers register, create their space, and start installing web applications like crazy.

25. What we need
From now, Iʼve bootstrapped everything myself.
But, we have this big opportunity ahead, and we should now accelerate, open our marketplace to customers within X months.
For this reason, weʼre currently setting up a seed investment round around XXX. It would allow us to to hire X developers.

26. We’re redefining how people
interact with web applications
ladistribution.net François Hodierne
@ladistribution francois@ladistribution.net
#ladistribution @znarf