Have you found yourself designing features that don't seem to make sense? Do you have this gut feeling that there is just a better way to determine what it is that your website should be doing? Alas there is, and it all starts with the user. Find out some creative ways of promoting UX within an organization that has not yet recognized it as their development process. Get ideas on how to sell the value of UX and start designing great experiences.
5. “User centered development process shifts
from focus on the way the product is made, to
how the product is used.”
- Mike Kuniavsky “Observing the User Experience”
6. “...an approach to design that grounds the process in
information about the people who will use the product.
UCD processes focus on users through the planning,
design and development of a product.”
-Usability Professionals' Association, http://www.usabilityprofessionals.org/
35. Explaining the benefts to executives and
stakeholders:
- Increase revenue
- Decrease cost
- Increase customers
- Increase shareholder value
36. Doing UX can save us money in
development time now and later,
which actually makes us more money
37. Really? Tell me more.
Interesting proposition chap!
Stakeholders and Executives
http://www.flickr.com/photos/33917494@N06/3801210098/in/set-72157613850407361/
38. “... one clear finding that has come out of the entire
UX movement is that focusing on your customers is
the surest, most direct way for any company to
make money.”
- Greg Nudelman, User Interface Designer at Ketera
52. Excuses not to do user research:
“Too expensive”
“Takes too long”
“We need an expert”
“We think we're right”
53. - start with friends and family
- cofee shop with a laptop
- if possible, conduct the test in house
- show the results!
54. Screen recording for low-budget usability testing:
Silverback (Mac only) Windows options:
(Mac version available)
55. Prepare for the test:
- set goals
- recruit for and screen participants
- determine incentive
- create task list
- ready 'what' will be tested (prototype, wireframe, etc.)
56. Conducting the test
- practice and maintain “think aloud”
- present the tasks
- balance between “leading” the participant and “guiding” them
- probe for more information where appropriate
57. After the test (immediate)
- follow up interview
- signed consent form (if recorded)
- compare notes (with others who observed, if any)
58. After the test (next few day[s])
- write a report
- what you tested
- what the tasks were
- what problems you found
- list problems and their priority
59. Excuses not to do user research:
“Too expensive”
“Takes too long”
“We need an expert”
“We think we're right”
60. Excuses not to do user research:
“Too expensive” Wrong
“Takes too long” Wrong
“We need an expert” Wrong
“We think we're right” Unlikely
61. Excuses not to do user research:
“Too expensive” Wrong Can be done for as cheap as FREE
“Takes too long” Wrong No longer than an afternoon
“We need an expert” Wrong Just..no
“We think we're right” Unlikely Very low probability, all luck
65. www.zacknaylor.com
@zacknaylor
http://speakerrate.com/talks/4236
Special thanks to Dan Brown - http://blog.greenonions.com/
Sources:
“Observing the User Experience”- Mike Kuniavsky
“Mental Models” - Indi Young
http://www.useit.com/alertbox/roi.html
http://www.uxmatters.com/mt/archives/2008/10/selling-ux.php
http://www.uxbooth.com/blog/taming-goliath-collaboration-with-large-companies-part-2-of-2/
http://www.alistapart.com/articles/can-you-say-that-in-english-explaining-ux-research-to-clients/
http://www.uxmatters.com/mt/archives/2009/03/evangelizing-ux-across-an-entire-organization.php
http://www.uie.com/articles/three_hund_million_button/
http://www.90percentofeverything.com/2009/01/26/cheap-and-free-alternatives-to-morae-usability-testing-software/
http://www.usabilityprofessionals.org
http://semanticstudios.com/publications/semantics/000029.php