http://www.zohdirizvi.com - Presented my ideas regarding how Inbound Marketing can help a company to leverage from Inbound Marketing Strategy!

1. Adventure Works: The ultimate source for outdoor equipment
Potential growth of Lumium
through
Inbound Marketing Strategy
Zohdi Rizvi
MBA in Marketing & e-business
Inbound Marketing Certified
November 30, 2010

2. What I’ll Cover Today
• About Inbound Marketing
• Lumium’s present strategy of web-marketing
• Shortcoming’s in the present website
• Sample of result-driven website template
• Why and How of Inbound Marketing
• Channels of Inbound Marketing
• Lead Generation and Lead Nurturing
• Questions and answers

3. About Inbound Marketing
• Outbound Marketing
 Ineffective
 Costlier
 Customer Annoying
 Marketers chases
customers
• Inbound Marketing
 Highly effective
 Less costlier, requires
time and patience
 Customer-driven
 Customer
approaches
The best analogy I can come up with is that traditional marketers looking to garner interest
from new potential customers are like lions hunting in the jungle for elephants. The
elephants used to be in the jungle in the '80s and '90s when they learned their trade, but
they don't seem to be there anymore. They have all migrated to the watering holes on the
savannah (the internet). So, rather than continuing to hunt in the jungle, I recommend
setting up shop at the watering hole or turning your website into its own watering hole.

4. Lumium’s present strategy of
web-marketing

6. What’s lacking?
• No branding, of a company who does branding for
others…
• What’s the objective of the website?
 Traffic? For what?
 No engagement with audience
 No blogging
 No social media strategy
 No proper SEO
• Look and feel of website dates back to era of ‘95, when
website were just created for the sake of status quo
• But Can we improve it?

7. Yes! Indeed
and there is a potential opportunity
for Lumium to take advantage
from Inbound Marketing Strategy
How? Let’s see!

8. Re-designed Sample Layout of
Lumium’s Website

11. Inbound Marketing Strategies for
Lumium
• Set an Objective for Inbound Marketing /
Social Media
• Audience Analysis => Segmentation =>Set
Objectives for each segment => Formulation
of Strategy
• Devise Tactics using Social Media Channels

12. What we can expect after this?

13. Traffic from
SEO
Publish and get found:
Case-studies
Whitepapers
Videos, Blogs, Articles etc

14. Leads to:

15. Further Improvisation
• Lead Nurturing via Email Marketing
• Website Optimization via Google Website
Optimizer
• Getting insights about your website,
campaigns and online process via Web-
Analytics software such as Google Analytics,
Adobe Omniture etc.
• Accommodating insights with change..
• Engaging with audience and involving them
to create more buzz about the company, its
ethics, values, services etc..

16. Thank You

Questions and Answers
You can reach me @
LinkedIn: http://www.linkedin.com/in/zohdirizvi
Facebook: http://www.facebook.com/zohdi.rizvi
Twitter: http://www.twitter.com/zohdi_rizvi
My Website: http://www.zohdirizvi.com
Email: zohdi.rizvi@gmail.com
Cell phone: +91-9974458573