YouTube is an essential marketing tool for any summer camp that wants to be relevant to today's families. Research shows us that customers are 65% of the way through their buying decision before they will pick up the phone to call a camp. This means that you must use any tools you can to answer ALL of their questions before they make the first contact with you. By carefully crafting your YouTube strategy, using these 10 tips, you will find great new families who see the value in what transformations you offer for their children. Learning Outcomes 1. learn why YouTube has been incredibly important for communicating the value of what your summer camp has to offer 2. save marketing time and money by using the CampHacker outline of most important videos you can shoot this summer 3. Be effective with your videos by applying the 10 Strategies presented in this session There are 5 main ways to get noticed on YouTube: find the tastemakers, build community, make a lot of videos, wow them and target a niche. 10 things to do: solve a problem; make it about them; make it about you; make it about the kids, do it differently, tug at a heart string, keep it short, plan ahead, show off your food, be narrative.

1. WE COULDN’T GET ANY
WEIRDERthen you are STARTING to be
REMARKABLE
When you look at yourselves and say
~ Seth Godin, Marketing writer and camp alum

2. from
10 Things
EVERY DAY CAMP
Should Do
ON YOUTUBE

4. We’re kind of

5. AWESOME

6. Sign Up for Slides

7. Maint. Man Trailer

8. YOUTUBE
Get Noticed on

9. YOUTUBE
Get Noticed on
Kevin Alloca

10. tastemakers

11. buildcommunity

13. Make it beautiful (Manito-wish)

15. makealot

16. targetaniche

17. connectwithyourfans

18. COLLABORATE

19. optimize

22. Type to
enter
text
YOUTUBE
It’s a
Future

23. html5

24. liveevents

25. hangouts

26. leanbackexperience

27. Type to
enter
text
YOUTUBE
Your Camp On

28. 1.solveaproblem

29. timekiller

30. 2.makeitaboutthem

32. 3.makeitaboutyou

34. 4.makeitaboutcampers

36. 5.doitdifferent

38. 6.makeitemotional

40. 7.keepitshort

42. 8.planahead

44. 9.showyouknowMaslow

46. zoic.ca/camp-maslow

47. QUESTIONS?

48. 10.benarrative

49. SCRIPT
VIZZINI: So, it is down to you. And it is down to me.
The MAN IN BLACK nods and comes nearer.
VIZZINI: If you wish her dead, by all means keep
moving forward.
VIZZINI pushes his long knife harder against
BUTTERCUP's unprotected throat.
MAN IN BLACK: Let me explain...
VIZZINI: There's nothing to explain. You're trying
to kidnap what I've rightfully stolen.
MAN IN BLACK: Perhaps an arrangement can be
reached.
VIZZINI: There will be no arrangement [pauses,
deliberately] and you're killing her!
VIZZINI jabs with his long knife. BUTTERCUP gasps
against the pain. The MAN IN BLACK stops quickly.
MAN IN BLACK: But if there can be no
arrangement, then we are at an impasse.
VIZZINI: I'm afraid so -- I can't compete with you
physically. And you're no match for my brains.
MAN IN BLACK: You're that smart?
VIZZINI: Let me put it this way: have you ever
heard of Plato, Aristotle, Socrates?
MAN IN BLACK: Yes.
VIZZINI: Morons.
MAN IN BLACK: Really? In that case, I challenge you
to a battle of wits.
VIZZINI: For the Princess?
The MAN IN BLACK nods.
VIZZINI: To the death?
The MAN IN BLACK nods.
VIZZINI: I accept.

50. SCHEDULE/
SHOT LIST

51. SCHEDULE

53. thank you
travis@gocamp.pro
@camphacker

54. Find and Share Great Camp Ideas
To save you Timeand
help you meet your
Mission
GOCAMP.PRO