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Facebook Marketing for Small Business

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Travis Allison
Travis Allison

Using social media, and Facebook specifically, to market your small business. - Facebook Basics - What to do with your Facebook Page - How to set up Facebook Advertising Click through to my website to receive a free monthly newsletter on using social media with your small business or organization.

Empresariales
1 de 77
<facebook>
facebook basics
goal = show leadership
leverage your skills teach about your industry ie. insurance broker
500 000 000
55 minutes/day
38 year old woman
the wall / newsfeed
people don’t buy what you do, they buy why you do it. ~simon sinek (TED talk)
why for your business + why for facebook
4 types
profile
groups
pages
WOM
newsfeed- fans (Likers?)- fans’ friends -fans (Likers?)-fans’ friends
custom URL
facebook.com/username
customizable
html
520 x 675
200 x 520
e-newsletter
visual medium (all social media is)
videos, too
networked blogs
conversations
what is your favourite haircut ever? (show us a picture)
4th = community pages
advertising
resource:wildfireapp.com
hair salon = VERY local
resource: Mashable.com
10 musts http://mashable.com/2010/01/13/marketing-women-facebook/
resource: MariSmith.com
21 ways to increase “Likes”
important because... what do you say?
we’ll cover 10 (plus some of my own)
widgets in website
make a welcome video - 30-60 seconds - existing clients
get Fans to tag photos
join via text 32665 (FBOOK) with the words “fan yourbusinessusername”
link to twitter
Facebook ads(see above)
upload your videos - embed in home site - tubemogul.com
use apps -involver.com - Vpype Live Broadcaster (Grant?)
invite from your newsletter
put it in your print (all of it)
phone - message - end of every call - greeting
embed
privacy
youropenbook.org
zesty.ca/facebook
the whack-a- doodle future
</facebook>
?’s Kathy - embed Like button in email sig
homework email/twitter me your FB Page links - I’ll send them around so we can get 25 Fans
pick my brain, please. Travis Allison, Walking Maverick Consulting 519.532.7366 travis@walkingmaverick.com http://ca.linkedin.com/in/travisallison facebook.com/WoodstockManifesto twitter.com/zoic

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