Zolv World Travel Market (WTM 2010) Presentation

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Zolv.com Ltds' Business Director, Jonathan Greenstead talks about the future of Travel Website Technology entitled "Clever Stuff for Travel – Closed Loop Marketing, Online Sales Persuasion and Cloud Computing" which was very popular during the show.

Travel

2010 Scorecard
Brochure content online
Online booking
Web Content Management
Web Merchandising
SEO and PPC Optimisation
Website Usability
Analytics and Reporting
User Generated Content & Trip Advisor
Social Media – Facebook & Twitter
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

So why are industry
conversion rates
still going down?
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

… and what can we
do about it?
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

• Closed Loop Marketing
to generate more visitors
• Digital Rapport
to increase sales conversion
• Cloud Computing
to guarantee the user experience …
and reduce the cost!
Delivering Clever Stuff in 2011
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

Helping travel companies sell more…
Cloud
Computing
Digital
Rapport
Closed Loop
Marketing
IT
Sales
Marketing
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

Closed Loop Marketing
Generating more warmed up
and qualified visitors
to your website
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Customer
Marketer
That’s
clever!
CRM
Website Email
Closed Loop Marketing
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

Building relationships
not one-night stands
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Digital Rapport
Increasing sales conversion
one visitor at a time
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

Reversing the
sales conversion
downward spiral
This is an industry problem and that
makes it your problem
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

© BBC
Enterprises
Suits
you!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

Paralysed by choice
Come & talk to us on stand TT170 or check us out online at zolv.com

Reversing the trend
That
must be
magic!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

They’ve
done well!
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Digital Rapport
Website
CRM
Rapport
Engine™
Res. Platform
It’s all about
me, me, me!
Customer
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Luxury Ski Chalets
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So pretty!
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Chocolate
box!
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Hardcore
luxury!
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Show them what they want,
what they really, really want
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Cloud Computing
Guaranteeing the User experience
and reducing the cost!
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

10 months of the year
Web Farm
Website Visitors
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

Web Farm
Website Visitors
2 months of the year
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

But you cannot buy servers for
only 2 months of the year…
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The reality!
Web Farm
Website Visitors What a waste
of money!
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There must be
a better way?
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Cloud Computing Platforms
It’s so
controllable!
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Typical savings of 50%+
… and there’s more!
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Content Delivery Networks
Cloud Web Servers
Website Visitors
Content Delivery Network
HTML Pages Graphics, Scripts, CSS
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

50% CDN
delivered!
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A website that never slows down – a
dream come true!
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Pulling it all together
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Web Travel Platform
• Understands the products you sell and manages SEO,
media, pages, promos, etc.
• Supports the full complexity of travel editions and seasonal
campaigns
• Online merchandising and full campaign management
• User friendly complex versioning & release management
• Scheduling of campaigns and releases
• Easy to use complex security and workflow
• Cloud and CRM ready
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

WTP Components
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

RapportEngine.com
• Making your website visitors feel welcomed
• Listening to what your visitors are saying
• Leading your visitors to the perfect holiday
• A/B testing on steroids
Always
listening…
Features include:
• Real-time Customer Segmentation
• Real-time Visitor Reporting
• Real-time Promo Optimisation and Recommendations
• Real-time Analysis and Site Adaption
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

Bring it together
and what have you got?
• ClosedLoopMarketingtobuildrelationshipnotonenightstands
• DigitalRapporttomakethoserelationshipsfruitfulandlonglasting
• CloudComputingsotherelationshipisneverdisappointing
• Andlovedcustomersbuymoreholidays!
Show your
customers
big love
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

We help travel companies big and small
so please get in touch
www. .com
Thank-you for your time
www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

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Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.

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1. Closed Loop Marketing Digital Rapport Cloud Computing Travel websites that sell more… www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

2. Selling travel online since 2002 Technology Ninjas www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

3. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

4. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

5. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

6. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

7. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

8. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

9. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

10. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

11. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

12. 2010 Scorecard Brochure content online Online booking Web Content Management Web Merchandising SEO and PPC Optimisation Website Usability Analytics and Reporting User Generated Content & Trip Advisor Social Media – Facebook & Twitter www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

13. So why are industry conversion rates still going down? www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

14. … and what can we do about it? www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

15. • Closed Loop Marketing to generate more visitors • Digital Rapport to increase sales conversion • Cloud Computing to guarantee the user experience … and reduce the cost! Delivering Clever Stuff in 2011 www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

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21. Reversing the sales conversion downward spiral This is an industry problem and that makes it your problem www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

23. Paralysed by choice Come & talk to us on stand TT170 or check us out online at zolv.com

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27. Luxury Ski Chalets www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

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29. Chocolate box! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

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32. Cloud Computing Guaranteeing the User experience and reducing the cost! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

33. 10 months of the year Web Farm Website Visitors www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

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35. But you cannot buy servers for only 2 months of the year… www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

36. The reality! Web Farm Website Visitors What a waste of money! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

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38. Cloud Computing Platforms It’s so controllable! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

39. Typical savings of 50%+ … and there’s more! www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

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45. Web Travel Platform • Understands the products you sell and manages SEO, media, pages, promos, etc. • Supports the full complexity of travel editions and seasonal campaigns • Online merchandising and full campaign management • User friendly complex versioning & release management • Scheduling of campaigns and releases • Easy to use complex security and workflow • Cloud and CRM ready www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

46. WTP Components www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

47. RapportEngine.com • Making your website visitors feel welcomed • Listening to what your visitors are saying • Leading your visitors to the perfect holiday • A/B testing on steroids Always listening… Features include: • Real-time Customer Segmentation • Real-time Visitor Reporting • Real-time Promo Optimisation and Recommendations • Real-time Analysis and Site Adaption www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

48. Bring it together and what have you got? • ClosedLoopMarketingtobuildrelationshipnotonenightstands • DigitalRapporttomakethoserelationshipsfruitfulandlonglasting • CloudComputingsotherelationshipisneverdisappointing • Andlovedcustomersbuymoreholidays! Show your customers big love www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

49. We help travel companies big and small so please get in touch www. .com Thank-you for your time www.zolv.com Call us on 0113 380 0950 or Email info@zolv.com

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