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10 Innovative Alcohol Campaigns
August 2013

2. Maes is the second most popular
beer in Belgium. Maes also just
happens to be the 3rd most common
last name too, so they decided to
recruit all the Maes’ in Belgian, by
giving them a free barrel of beer. The
catch? Well, they told everyone (via
TV, Print, Outdoor and Digital) that
they were giving all the Maes’ in
Belgian that free barrel of beer so
they’d be forced to share it!
http://www.youtube.com/watch?v=At2o2WWiku0
Maes Belgian Beer

3. Heineken bottles are equipped with
LED lights and sound/motion
activation sensors. Bottles light up in
time to beats of the music in
nightclubs and on motion when
people drink from the bottle.
http://www.youtube.com/watch?v=vlnjXlm2sm0
Heineken Ignite

4. Holland vodka brand
MEDEA has created limited
edition bottles that are
embedded with a scrolling
LED ticker. The ticker is
programmable to have
personal messages. Users
can input the letters using
the navigation buttons.
http://vimeo.com/7817799
Digitized Vodka
Bottles

5. Budweiser Brazil has
created a way to
‘upgrade’ the tradition of
toasting drinks. With the
new Buddy Cup,
Budweiser drinkers can
add friends to Facebook
just by clinking cup.
http://www.youtube.com/wa
Budweiser
Buddy Cup

6. Cerveza Salta Beer created a
campaign that targeted a rugby
loving region in the Northern Salta
Province. They established tackle
machines and placed them in bars.
Rugbeer is a tackle machine with a
difference; it’s a vending machine.
It challenges rugby fans to tackle it
in order to release a cold Salta
Beer.
http://www.youtube.com/watch?v=T67EncQPwNk
Salta Rugbeer

7. Bombay Sapphire have
created a special Global
Travel Retail pack that lights
up whenever someone
touches it. A battery is hidden
in the bottom of the
packaging. When you pick it
up off the shelf, a hidden
mechanical switch triggers the
electric current.
http://www.youtube.com/watch?v=
Packaging Comes to
Light

8. Antarctica Beer during the 2013
Carnival in Rio, turned typical train
turnstiles into beer-can reading
machines, which essentially turns
any Antarctica Beer into a free
train ticket to get you home after a
long day/night partying!
http://www.youtube.com/watch?v
=LjPUAiqxFVU
The Beer Turnstile

9. Polar Beer Rival Campaign
Polar Beer launched a campaign in which they split $100,000 between
two rival soccer clubs in Brazil. It was put on a micro site where the
money was up for grabs. Over the ensuing month, fans could jump on
and “steal” coins for their own team, with every click earning their
team $1, that could be stolen back at any time. They successfully
engaged with both teams in the campaign.
http://tinyurl.com/4eaokf9

10. This Grolsch multi-screen
campaign is an interesting
example of extending a TVC into
interactive an online video and
mobile experience, that in turn
drives retail foot traffic.
http://tinyurl.com/o7nc8bj
Grolsch Beer
Interactive Multi-
Screen Ads

11. The latest UK ad campaign of drink
brand Stella Artois Cidre consists of
ads that will only appear when
there’s a 2-degree rise in
temperature above the national
average. The ads turns on and off
based on real-time readings from a
weather data plug-in.
Stella Artois Cidre