Nurture leads from your webinars, trade shows, campaigns as well as your partners and resellers to keep them moving forward in your sales cycle. Create your first lead nurturing program for FREE at www.zoomstra.com

1. Zoomstra Workbooks
For Lead Nurturing

2. Your Challenge
• Trade shows, webinars and online marketing
programs create a big pool of contacts for your
business.
• PROBLEM: Your company doesn’t have the sales
resources to invest in working each and every one
of those contacts.
• So you either ignore most of those leads or simply
follow up with an email and a set of attachments
hoping for conversion.

3. Zoomstra Workbooks
• Simple way to engage every contact with
information relevant to their situation.
• Enables you to nurture leads with education,
expertise and evidence all wrapped together in a
step-by-step guide.
• Let’s you monitor activity to bubble up the best
contacts for the sales team to focus on.

4. Zoomstra.com
Pull together
relevant Distribute custom Analyze audience
information into a workbook to a set progress by
Zoomstra of contacts
Workbook
Workbook

5. Zoomstra Workbooks
A simple step-by-step guide
Pull together information from the web,
marketing materials from your file
stores and knowledge from your head
Short, valuable content
easily consumed by
your audience

6. Zoomstra Workbooks
Quickly Aggregate
Several types of information
• Text Pages
• Blog style editing
• Smart Checklists
• Include descriptions,
links, downloads
• Embedded Web Content
• Videos, Streaming Content
web objects
• Documents Files
• PPT, DOC, PDF, XLS
and more

7. Zoomstra.com
Pull together
relevant Distribute custom Analyze audience
information into a workbook to a set progress by
Zoomstra of contacts
Workbook
Workbook

8. Distribution options
Bulk add an email list to Zoomstra
Enable self registration via a provided URL
Retrieve contact lists from 3rd party applications including
GotoMeeting*, MailChimp* and SalesForce*
*Roadmap

9. One click* email access
• Contacts receive an email
with welcome note and
table of contents for the
nurturing guide.
• With one click a browser
opens the guide. It’s all
track-able and no password
is needed to start.
*Roadmap - One click expected
availability 8/30/2012

10. Zoomstra.com
Pull together
relevant Distribute custom Analyze audience
information into a workbook to a set progress by
Zoomstra of contacts
Workbook
Workbook

11. Lead analysis
• Determine who is engaged with the content and
moving along in the workbooks.
• Identify interested contacts for sales team follow
up.
• Visualize activity and determine where to add
value and improve nurturing.

12. Reporting

13. Zoomstra Workbooks
Create your first Lead
nurturing program
for FREE
www.zoomstra.com