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Leveraging Holistic
                 Thinking in Product Design
                                                    By Zee Spencer


                            LeanDog
                             AN AGILE SOFTWARE STUDIO




              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Thinking about Thinking



              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Reductionism
                                                            Rigorous Experimentation
              Break Things Down
                                                 Strongly Western
                              Scientific                              Hyper Specialization

              High Precision and Accuracy
                                                           Has Blind Spots
              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Holism
                 Explores Interconnectedness
                                                                   Accounts for Emergence
       Explains Complex Stuff
                                                                           Hyper Generalization
                                    Has Blind Spots

     Lower Precision and Accuracy

                                             More Common in Eastern Thought


              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Ok... Why Do I Care?



              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Products Ain’t An Island
                                (Unless the product is an island)
                            (And even then it probably isn’t an island)




              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
First We Build Houses.
                      Then They Build Us
                                             -- Winston Churchill --




              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
To make things that change
                  the world, we must start
                  with where the world is.


              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Look For Connections
                              Getting Help                          Stopping
                                                                                             Using
                                                           Starting
                                    Complaining                                Sharing

              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Then Look Beyond Them
                        Who else is involved?
                                                              What caused this connection?
         What were they
        doing before? After?
                                                                   Where are they?
                What are they using?

                                                     Why would they do this?


              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Now Model It



              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Not Like That
                                   Photo by Jessica Rigley: http://www.flickr.com/photos/jess-photos/
              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Like This
                        Diagram From Vicki Sauter: http://www.umsl.edu/~sauterv/analysis/analysis_links.html#ssmethods
              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Models Are Not The
                             System


              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Models Are Shared
                             Understanding
                                   Make ‘em imperfect
                                                                    Make ‘em cheap
                        Make ‘em small
                                                                                    Change em
                                                Talk about ‘em

                             Throw ‘em away

              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Now Think About How
                  You Can Make it Better


              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Better is Relative to
                         Personal Desires


              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Take These Chairs
              Photos by tjdewej: http://www.flickr.com/photos/22416200@N05/, Crouching Donkey: http://www.flickr.com/
                 photos/crouchingdonkey/, Postal Etrice: http://www.flickr.com/photos/postaletrice/, Italianjob17: http://
                     www.flickr.com/photos/italianjob17/, Kelly Cookson: http://www.flickr.com/photos/mscaprikell/
              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
What is Valuable For...
                          Users
                                           Business Owners                             Customers
                            You                        The Economy
                                      Employees                                 Society
              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Now Model That



              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Focus on Outcome
                            Not Output


              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Break the Cheese
                                 Barrier


              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Facilitate Exchanges of
                        Value Between Parties


              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Experiment!
                                        (Just don’t get hung up on it)




              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Remember: as a systems parts
                   change, the relationships
                  between them also change.



              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11
Some Giants Whose
                        Shoulders I Stand On
                  Peter Checkland                                                    Indi Young
              Jerry Weinberg
                                                                      Hong Li
                             Aristotle
                  Brian Wilson         Gwilym Jenkins
                                      The Buddha
                                                                           Angela Harms

              By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693
Sunday, October 9, 11

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Leveraging Holistic Thinking in Product Design

  • 1. Leveraging Holistic Thinking in Product Design By Zee Spencer LeanDog AN AGILE SOFTWARE STUDIO By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 2. Thinking about Thinking By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 3. Reductionism Rigorous Experimentation Break Things Down Strongly Western Scientific Hyper Specialization High Precision and Accuracy Has Blind Spots By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 4. Holism Explores Interconnectedness Accounts for Emergence Explains Complex Stuff Hyper Generalization Has Blind Spots Lower Precision and Accuracy More Common in Eastern Thought By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 5. Ok... Why Do I Care? By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 6. Products Ain’t An Island (Unless the product is an island) (And even then it probably isn’t an island) By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 7. First We Build Houses. Then They Build Us -- Winston Churchill -- By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 8. To make things that change the world, we must start with where the world is. By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 9. Look For Connections Getting Help Stopping Using Starting Complaining Sharing By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 10. Then Look Beyond Them Who else is involved? What caused this connection? What were they doing before? After? Where are they? What are they using? Why would they do this? By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 11. Now Model It By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 12. Not Like That Photo by Jessica Rigley: http://www.flickr.com/photos/jess-photos/ By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 13. Like This Diagram From Vicki Sauter: http://www.umsl.edu/~sauterv/analysis/analysis_links.html#ssmethods By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 14. Models Are Not The System By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 15. Models Are Shared Understanding Make ‘em imperfect Make ‘em cheap Make ‘em small Change em Talk about ‘em Throw ‘em away By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 16. Now Think About How You Can Make it Better By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 17. Better is Relative to Personal Desires By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 18. Take These Chairs Photos by tjdewej: http://www.flickr.com/photos/22416200@N05/, Crouching Donkey: http://www.flickr.com/ photos/crouchingdonkey/, Postal Etrice: http://www.flickr.com/photos/postaletrice/, Italianjob17: http:// www.flickr.com/photos/italianjob17/, Kelly Cookson: http://www.flickr.com/photos/mscaprikell/ By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 19. What is Valuable For... Users Business Owners Customers You The Economy Employees Society By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 20. Now Model That By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 21. Focus on Outcome Not Output By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 22. Break the Cheese Barrier By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 23. Facilitate Exchanges of Value Between Parties By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 24. Experiment! (Just don’t get hung up on it) By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 25. Remember: as a systems parts change, the relationships between them also change. By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11
  • 26. Some Giants Whose Shoulders I Stand On Peter Checkland Indi Young Jerry Weinberg Hong Li Aristotle Brian Wilson Gwilym Jenkins The Buddha Angela Harms By @zspencer from @leandog. Leave feedback, ask questions and download materials at http://spkr8.com/t/8693 Sunday, October 9, 11