Restaurant.com is the leading provider of restaurant savings nationwide. The company offers the best deal on every meal at more than 18,000 restaurants nationwide with nearly 50,000 daily gift certificate options. Restaurant.com has helped customers save more than $2 billion since the Arlington Heights, Ill.-based company was founded in 1999. Restaurant.com will describe how they've created a thriving group of tens of thousands of Advocates and how they're energizing these Advocates to spread positive Word of Mouth and drive sales.

1. WOMMA Welcomes You To
WOMM-U 2012
Advocacy is Delicious
Turning Restaurant.com Advocates
into a Social Marketing Force

2. Advocacy is Delicious
Turning Restaurant.com Advocates
into a Social Marketing Force
Christopher Krohn
Restaurant.com, President & CMO
Rob Fuggetta
Zuberance, Founder & CEO

3. Best Deal. Every Meal.
• 18,000+ Restaurants
• 50,000 Daily Gift Certificate Options
• Saving diners $2 billion

4. Automating Advocacy
Social, Digital, Mobile

5. Advocacy Program Overview
• Launched: September 2011
• Goal: Identify and energize Advocates
• 100% authentic advocacy

6. Identified 141,131 Advocates
Creating Sustainable “Advocate Army”
80%
80%
Likely to Recommend

7. Advocates Created 34,788 Stories
Boosting Advocacy & Engagement
Restaurant.com “Date Night ”
Creating Valuable Content Asset
Generating 2.5M Trusted Impressions

8. Advocates Shared 12,525 Offers
Driving Sales via Advocates
• Reaching 1.9M people
• Generating 3,773 in-bound Referral Clicks

9. Advocates Join Inner Circle
Special Facebook page for Advocates

10. Tracking Advocacy

11. 3 Key Benefits of Advocacy
1. Increase advocacy and sales
2. Boost engagement
3. Enhance customer service

12. 5 Advocacy Do’s & Don’ts
1. Don’t pay or provide incentives
2. Don’t coach Advocates
3. Do make it easy for Advocates
4. Do measure and track results
5. Do use an advocacy system

13. Contacts
ckrohn@restaurant.com
@ckrohn1
rob@zuberance.com
@robfuggetta