The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers
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Your enthusiastic customers (AKA “Brand Advocates”) are a powerful and inexpensive customer acquisition machine. We estimate that each energized Advocate gets three new customers for your business. Depending on the number of your Advocates and your customers’ the lifetime value, this may be worth several millions of dollars. And since you don’t need to pay authentic Advocates, the cost of acquiring customers via advocacy is dramatically less – about 50 percent less in many cases – compared to traditional marketing programs like paid media advertising.
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The Business Case For Brand Advocacy: How Advocate Marketing Helps You Cost- Effectively Acquire New Customers
- 1. Zuberance Whitepaper > September 2012 The Busiіness Case for Advocacy How Advocate Marketiіng Helps You Cost-Effectiіvely Acquiіre New Customers
- 3. ‘‘ ‘‘ Usiіng Busiіness Case Analysiіs A 1 2 “Should we take budget dollars from paid THE BUSINESS CASE FOR ADVOCACY
- 4. Busiіness Case for Advocacy BUY THIS! OKAY! THE BUSINESS CASE FOR ADVOCACY © Copyright 2012, Zuberance, Inc. All rights reserved
- 5. 1. Advocates make money for you by helpiіng you get new customers. + = THE BUSINESS CASE FOR ADVOCACY © Copyright 2012, Zuberance, Inc. All rights reserved
- 6. THE BUSINESS CASE FOR ADVOCACY © Copyright 2012, Zuberance, Inc. All rights reserved
- 8. THE BUSINESS CASE FOR ADVOCACY
- 9. 2. Advocates save you money by loweriіng customer acquiіsiіtiіon costs. THE BUSINESS CASE FOR ADVOCACY © Copyright 2012, Zuberance, Inc. All rights reserved
- 10. 3. Advocate marketiіng iіs a miіniіmum 10X more cost-effectiіve than tradiіtiіonal marketiіng. THE BUSINESS CASE FOR ADVOCACY © Copyright 2012, Zuberance, Inc. All rights reserved
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