2. In Web 1.0 world, we are using internet banner ads, text
ads, email, newsletters as our internet marketing vehicles
to drive our marketing message to our potential clients
online. Today, internet had been transitioned to web 2.0,
new internet marketing strategies are needed to continue
be successful in internet world.
3. With Web 2.0, we need to consider not only the new
means of reaching our online audience but also the new
nature of the social Web. Weblogs, blogs, and other web
2.0 sites dabbling with social media tools such as wikis,
podcasts, videocasting, photo sharing sites, social
bookmarking are the key marketing vehicle to drive
internet traffic to the targeted websites.
4. So, as an internet marketer for Web 2.0 world and to be
successful in an era where customers are freely discuss
your products and services, you should consider the 5
important marketing strategies below:
6. Social media is one the most important "must
know" knowledge in Web 2.0. Thus, the first and
foremost, you should participate in and understand social
media by learning about it. YouTube, del.icio.us, Flickr,
digg, MySpace, and Technorati are examples of new
engines that you need to understand in order to
effectively use them to reach your markets.
8. You should factor let your visitors to play a more
important role in your new marketing plan for Web 2.0.
Let your website visitors to create content on your site and
pass it a long. You even can your passionate users to
create promotional videos about your sites/products, then
use them on your local TV channels and post them online
everywhere to get maximum exposure.
10. Social media applications are two-way streets that
conversation happens between two or more parties. To
get exposure, you can join and participate to these
conversation groups. You can join as members to other
social media groups of your niche marketing or you can
add social tools and services (such as Weblogs, wikis,
tagging, video blogs, etc.) to your library Web sites. Enable
comments on blogs and allow users to contribute to wikis.
12. Social media is a form of viral marketing where interesting
ideas and content get passed along rapidly. Hence, in Web
2.0 world, content is the king. You must have contents that
attract your visitors that they can use, bookmark, share
online / offline and get your content or message pass
along.
14. Encourage visitors to bookmark and tag your content with
a click of a button and allow users to repost booklists,
book reviews, photos, podcasts, or videos on their own
sites. Post your content on sites like Flickr and YouTube
where it's easy for users to find and share it. Make news
feeds for new materials such as books, DVDs, talking
books, and video feeds so that these materials can be
shared by online users and get your contents spread to the
internet world.
15. 6. Be part of the multimedia wave In Web 2.0 world,
images and static pictures no enough to attract internet
users any more, video is the key driver for Web 2.0.
Statistic shows that more than 100 million videos being
download daily. So, the effective of video marketing must
not be overlooked. Create short videos and post them to
YouTube and other video-sharing sites.
17. These are just a few strategies about marketing in a Web
2.0 world. There are still a lot of ideas for social media
marketing where you can explore and integrate into your
web 2.0 marketing plan.