1. Augmented Reality: From Marketing Buzzword To A Better Consumer Experience

3. SOME BRANDS WE’VE WORKED WITH…

4. CURRENT BRANDS USING OUR AR SOLUTIONS…

5. SHOW OF HANDS: How many of you know what Augmented Reality is?

6. My reaction to AR for the 1 st time…

9. AR is the future of how we will interact with digital information VIEW INTERACT ACCESS

10. Usually shown as reality in popular movies today…

13. AR looks cool, but is anybody actually using it?

14. Emerging Technology Hype Cycle - Explained

15. 2008 – Emerging Technology Hype

16. 2009 – Emerging Technology Hype

17. 2010 – Emerging Technology Hype

18. Emerging Technology Benefit

20. Major advertising and marketing channels have started using AR…

21. To Achieve Marketing Goals And Increase Sales

22. To Achieve Marketing Goals And Increase Sales

23. To Achieve Marketing Goals And Increase Sales

24. Online has exploded with branded engagements

25. Muscle Milk AR packaging

26. Online, all the consumer needs: Decent Computer

27. Online, all the consumer needs: Decent Computer Regular Web Cam

28. Often times a marker (or glyph):

29. And sometimes just an image:

30. And now with just a face:

31. Some AR executions require:

32. This is a barrier for the consumer

37. But, just because you can do AR, does that mean you should?

38. What makes a good execution?

39. Put on your “Consumer Hat” Would you hold a print magazine up to a webcam to watch a 5 minute video?

40. Utility is key… Are you trying to add value for the consumer or for you?

41. Here’s a few examples that work…

42. Online - THE USPS

43. Online - THE USPS

44. OOH - PSA IN AMSTERDAM

45. OOH - PSA IN AMSTERDAM

46. POP - LEGOS’ KIOSKS

47. POP - LEGOS’ KIOSKS

48. MOBILE - iButterfly

49. MOBILE - iButterfly

50. Now For The Fun Stuff… Some Actual AR Demos…

51. ZugMO Motion Capture Technology

52. Zimon Demo

53. Cannonballz Demo

54. AT&T World Cup Banner Demo

55. Webcam Social Shopper Augmented Reality Shopping

56. Shopping Offline Is An Emotional Experience

57. Online, Not So Much

59. And Continues To Face Obstacles Online Catalyst To Drive Purchase 45% of U.S. online shoppers abandoned shopping carts multiple times over a span of three weeks. (Paypal & ComScore)

60. We Can’t All Have Apple’s Loyalty Conversion rates are low, with the “gold standard” being between 2% and 3%

61. Return to Sender The average return rate for online clothing retailers is about 20% but goes as high as 50% for some. (Forrester Research)

62. But What If Consumers Could Have That “At The Rack” Experience, Online?

63. Webcam Social Shopper Demo

64. Fashionista Video

65. Fashionista Video

66. ZugMUG Prototype

67. ZugSTAR Augmented Reality Video Conferencing

68. Video Conferencing & Chat Today Limited to conversation Little to no real-time interaction or collaboration

69. Video Conferencing + Augmented Reality = Ability to share and interact with content in real time

70. ZugSTAR Video

71. ZugSTAR Video

72. The Future Of AR

73. True Markerless Via An Average Webcam More Immersive Experience Online / Kiosk

76. “ The best way to predict the future is to invent it.” - Alan Kay

79. With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier. ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time. DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing. ZugSTAR ( Zug ara ST reaming AR ) Proprietary Technology #2

81. Augmented Reality Statistics