1. Mobility Transformation@Rail
Pieter K. Zylstra – Global Mobility@Rail Expert
Sydney, June 4th – 5th, 2008
Supported by:

2. Today’s Presentation
1 Why Mobility? Key Take-Aways
2 Quick Bio / Background
3 Problems in Public Transport
4 Solution: “Mobility Transformation”
5 Sharing Best Practices: case of Dutch Rail
6 A Vision for Australian Rail
7 How to Make this a Reality? “4-Step Approach”

3. Why Mobility Transformation@Rail?

4. Today’s Presentation
1 Why Mobility? Key Take-Aways
2 Quick Bio / Background
3 Problems in Public Transport
4 Solution: “Mobility Transformation”
5 Sharing Best Practices: case of Dutch Rail
6 A Vision for Australian Rail
7 How to Make this a Reality? “4-Step Approach”

5. Quick Bio: Pieter Zylstra
Owner/Founder Zylstrategy Ltd., providing independent strategy
mobility consultancy to public transport companies worldwide.
Offices in Europe & AsiaPac.
Ex-Telco Mobile Internet Strategy Consultant
Ex-Capgemini Global Mobility Leader Europe & AsiaPac.
Recognized global thought leader on mobility transformation@rail.

6. Experience Mobility@Rail Projects
Zylstrategy Ltd. has –directly or indirectly– been supporting mobility
projects with a number of public transport operators in Europe & Australia.
We work mostly for CXO-level, and our support-activities include corporate
strategy & business case, technology review / recommendations & ICT
architecture as well as project/program/ interim-management.

7. Today’s Presentation
1 Why Mobility? Key Take-Aways
2 Quick Bio / Background
3 Problems in Public (Rail) Transport
4 Solution: “Mobility Transformation”
5 Sharing Best Practices: case of Dutch Rail
6 A Vision for Australian Rail
7 How to Make this a Reality? “4-Step Approach”

8. Terrorism…

9. Human error or obsolete systems?

10. Traffic jams…

11. Or “cattle class”… ?

12. Who’s the customer?

13. Today’s Presentation
1 Why Mobility? Key Take-Aways
2 Quick Bio / Background
3 Problems in Public (Rail) Transport
4 Solution: “Mobility Transformation”
5 Sharing Best Practices: case of Dutch Rail
6 A Vision for Australian Rail
7 How to Make this a Reality? “4-Step Approach”

14. BUSINESS DRIVERS:
Mobility@Rail

15. The battle of the standards…
W-CDMA EDGE IMT-
IMT-2000
UMTS
GSM-
GSM-R FOMA
TETRA
2.5G iMode
HSCSD iBurst CDMA
1xEV-
1xEV-DO NextG
GSM 3G
HSDPA

16. IMPACT PUBLIC TRANSPORT:
Passengers want to be connected
“anywhere, anytime”
• connecting trains
• “surf & ride”
• intelligent buses
• infotainment / TV
• commercials
• remote diagnosis
• m-ticketing
• intelligent cameras
• voice-over-WiFi
voice-over-

17. IMPACT PUBLIC TRANSPORT:
Wireless Stations become “workspots”
• wireless security cameras
• “hotspots”: internet access
• portal services
• retail services
• MVNO
• voice-over-WiFi
voice-over-
• “workspots”
• synchronization of data
• pushing new applications

18. IMPACT PUBLIC TRANSPORT:
Improve operations in real-time
• workflow optimization
• repair & maintenance
efficiencies
• escalation control
• remote monitoring
• ‘real-time’ access
‘real-
to back-office
back-
• voice-over-WiFi
voice-over-

19. IMPACT PUBLIC TRANSPORT:
Optimize Supply Chain: Coal-Train-Port
•Wireless tags on
containers for
supply-
supply-chain •Wireless Camera’s
optimization on switching yards

20. IMPACT PUBLIC TRANSPORT:
Improve security & communications
Visual information
about crossings
and stations

21. INDUSTRY VISION:
“Multi-operator, Multi-Service”
shared infra
& platform:
• focus upon enterprise
mobility cost-savings
• launch new passenger
information services

22. Today’s Presentation
1 Why Mobility? Key Take-Aways
2 Quick Bio / Background
3 Problems in Public (Rail) Transport
4 Solution: “Mobility Transformation”
5 Sharing Best Practices: case of Dutch Rail
6 A Vision for Australian Rail
7 How to Make this a Reality? “4-Step Approach”

23. Mobile@NS: “Multi-Service, Multi-Operator”
Security Workspot
- Access to video-cameras
- Silent alert & positioning
- Voice-over-WiFi
Customer Care Workspot
- Access to traffic information
- Interconnection information
- Ticket issuing & control
Maintenance Workspot
- Task notification
- Access to diagrams
- Collaboration tools
Retail Hotspot
- Wireless Internet (Access & Content)
Public Hotspot - Location-based services
- Wireless Internet Access - Wireless Advertisement (Plasma Screens)
- Location-based services - Voice-over-WiFi
- Ad-push - Mobile Payments
- Voice-over-WiFi

24. Smart Connection Deployment – 2007-2009
... and Elsewhere
...to Trains...
From Stations...
Fixed / Mobile Context-
Aware Applications:
• On stations
1500 Connected Trains: • In workshops
• Narrow-casting • In offices
• Internet connectivity • At home
80 Connected Stations: • On-line trip info
• 10.000 Internal Users • Remote Diagnosis
• Public internet use

25. Today’s Presentation
1 Why Mobility? Key Take-Aways
2 Quick Bio / Background
3 Problems in Public (Rail) Transport
4 Solution: “Mobility Transformation”
5 Sharing Best Practices: case of Dutch Rail
6 A Vision for Australian Rail
7 How to Make this a Reality? “4-Step Approach”

26. Vision
Australian rail operators
have an immediate need
How can to replace obsolete
comms systems
Australian rail
operators
become
world-
world-class?
Disruptive mobile
technologies creating
Innovative business
models: zero variable
communication costs
$20b government
funding for
Infrastructure
Benefit from
Best Practices
Mobility@Rail

27. Today’s Presentation
1 Why Mobility? Key Take-Aways
2 Quick Bio / Background
3 Problems in Public (Rail) Transport
4 Solution: “Mobility Transformation”
5 Sharing Best Practices: case of Dutch Rail
6 A Vision for Australian Rail
7 How to Make this a Reality? “4-Step Approach”

28. How to Make this a Reality? 4-Step Approach
1-3 Days 3-6 Months 6-12 Months Year 1 Year 2 …
Insight Day & Business Strategy (Hosted) Mobility Mobility Infrastructure & Services Roll-Out
Master class & Architecture Test bed (Build & Run)
Awareness session
of “best practices”
Proposition ORGANIZATIONAL
by selected industry Value Chain Analysis Governance
& demo context- International Best Ownership Project
aware services. Product Management Management
Practices
Process Change Hosted
Guiding Principles Outsourcing
What is your Mobility
position in value ! Deployment Scenarios Platform
chain? Services
Mobility Roadmap: NETWORK Mobility
What are guiding B2E, B2B2E, M2M INFRASTRUCTURE Transformation
Principles? @terrestrial: WiFi,
B2C, B2B, B2B2C WiMaX, 3G, Tetra
Roll-out System &
How would the Function.Requirements @embedded: RFID, Application
preferred mobility
roadmap look like?
! Architecture
NFC Integration
What integrated Techn. Specifications
MOBILITY Business &
architecture should Network Architecture CONTEXT-AWARE Network
support the Middleware platform SERVICE PLATFORM Consultancy
roadmap? @back office
Security
What is the benefit ! Business Case
@hosted
Application Integration
logic /business Service Integration Network
case? Benefit Logic Infrastructure
Business Case Deployment
What are the INSTALLATION &
recommendations Investment MAINTENANCE
on deployment Requirements Helpdesk support, SLA
scenarios? Capex/Opex-financing

29. Thank you for your attention.
Don’t hesitate to contact me for more information:
Pieter K. Zylstra
ZYLSTRATEGY
Mobile: +62 81337735008
Email: zylstra@hotmail.com