3. About Us: Jackie Jimenez and Karla Campos
Founder - The Innovative
Consultant / Innovate WP
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Innovate WP: WordPress Training
Program - LiveNinja Partner
#WPMIA Co-Organizer
WordCamp Miami & Orlando Speaker
Provides Integrated Marketing
Services
Clients - 3iWave Smartwatch,
WallJunkie Social Media Advertising
Founder- Social Media Sass / The Real
Women of Social Media
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CEO of Social Media Sass, we make your
social media rock.
CEO - The Real Women of Social Media
Winner Small Business Influencer Awards
Soon to be published author of The
Chronicles of a Social Media Addict.
Speaker NicheParent, Social Media Day,
WebCongress
11. Content Strategy
Combining Search, Social and A Little Bit of Innovative Sass.
1
Focus on Your Target
Market
● Well-Defined
Targets
● Understand the
audience
● Solve their
problems and
concerns
2
Start Creating
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Brainstorm on
what type of
content you’d like
to produce.
Is it video?
Photo & design?
Blog posts?
Facebook/Twitter
3
Measuring &
Improve
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How is your
content
performing?
Use what works
Understand
behavior of users
online
12. Blog Content
Posts that build trust
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Instructional posts
Product & Service Reviews
Company Updates
Newsworthy Items
Industry Topics
Showing your Expertise