A PIM (product information management) system is needed when product information is stored across different systems and is not centralized. It allows management of product data across all media types and channels in a centralized way. A PIM system provides benefits like speeding up and automating data maintenance workflows, repurposing product information for different channels, and establishing a single source of truth for product information.

1. When do you need a PIM system?

2. Why the need?
• Different systems with product information. Product information is
not centralized.
• ERP-systems can hardly deal with media-independent product
information
• An ERP system does not suppose to store marketing data
• Available product information up-to-date? Can you rely on this?
• No more Excel sheets!

3. Product Master data

4. Product master data layers

5. Content chaos
Sales
Suppliers
Product development
Marketing
FILE
SERVER
C:My docs
IMAGES
WCM
ERP

6. Often seen: silo’s

8. Functions of a PIM system
• Managing product data across all media
• Many combinations
• Many variations
• Many countries
• Many languages
• Complex Data management streams
• Speed up and automate your data maintenance workflow
• Repurpose your product information across media channels
• Industry standards / classifications
• Digital Asset Management (DAM)
• Campaign management

10. From content chaos to single source of truth
Mobile
Point-of-sale
Advertising
Print
Web
E-commerce
Market
places
Category
management
ERP PLM Ext. Data
Product
marketing
Photographer

11. Media AssetManagement (MAM)
• Manage documents such as pictures, pdfs and videos
• Relationships between products
• Functionality of standard Digital Asset Management systems (media
data base) available:
• search functions,
• format conversion,
• cross-reference,
• data export etc.

12. From silo’s to efficient distribution of product
information

13. Meet marketing demands with an efficient
PIM
• Improve your competitive position with Product Information
Management
• Shorten your time to market without compromising data quality
• Enhance your flexibility in reacting to market changes
• Realize savings in cost and time
• Create and manage a professional and consistent presentation of your
company and products
• and develop into a key market player

14. What’s the result?
• Manage and publish your product data
• up-to-date and almost without effort,
• in better quality and
• with proven cost-savings.
• Increase your time to market without compromising data quality
• Enhance your flexibility in reacting to market changes
• Improve your operational excellence
• Create marketing efficiency:
• Cross channel consistency (single source of truth)
• Quality assurance at the core
• Improve your customer journey (increased conversion rate)
• Realize savings in cost and time

15. Videos
• www.youtube.com/v/pXEgX1rKXN4 (What is PIM?)