Film trailers are a marketing tool used to promote films and attract audiences. They provide a brief glimpse of the film to showcase what it is about. Trailers are released months before a film to generate interest and encourage people to see it. They work by enticing viewers and leaving them with questions to motivate watching the full movie. Trailers can be found on television, in cinemas, online and on radio to reach wide audiences. The Battleship movie used various advertising methods like trailers, posters and social media to promote its release.

1. Battleship marketing
Adam Bowman

2. “We no longer simply consume marketing campaigns; we’ve
become active participants in them, as can be seen in the
recent trend in transmedia storytelling. Today, the movie
released in cinemas is just one part of a wider narrative
jigsaw that stretches beyond the confines of the theatre
and across other forms of media.”

3. What are film trailers?
Film trailers are a glimpse of the film and tells the audience a
bit about what the film is going to be about. Film trailers
usually show the best parts of the film in order to attract
and audience.
Why are they made?
Film trailers are made to attract an audience to watch the
film. Without film trailers, people wouldn’t know whether
they want to see the film or not.
Who are they for?
Film trailers are for the general public. Anyone that wants to
know information about a film will most likely watch a
trailer for it, to see what it’s about.

4. How do they work?
Film trailers work by attracting the audience and enticing
them, leaving them asking questions about the film and
making them want to continue watching. This will usually
make people go and see the film in the cinema.
Where do we see them?
We see film trailers everywhere. They can be found on the
TV, on the internet, in cinema screenings and on the radio.
When are they released?
Film trailers are generally released a few months before the
film is released. Some trailers are released up to a year
before the film is released to get people interested and to
make them go and see the film when it’s released.

5. Directed by Peter Berg
Produced by Peter BergBrian GoldnerDuncan HendersonBennett SchneirScott Stuber
Written by Jon HoeberErichHoeber
Starring - Taylor Kitsch, Alexander Skarsgård, Brooklyn Decker, Rihanna, Liam Neeson, Tadanobu
Asano
Music by Steve Jablonsky[1]
Cinematography Tobias A. Schliessler
Editing by Colby Parker Jr.Billy Rich
Studio HasbroBluegrass FilmsFilm 44
Distributed by Universal Pictures
Release date(s) April 11, 2012 (International) May 18, 2012 (United States,Canada)
Running time 131 minutes
Country United States
Language English
Budget $200 million
Box office $58 million[2]

6. Advertising
Battleship was advertised in many different
ways. For example, they used trailers on TV
and in cinemas to attract people. These
were also uploaded to YouTube in order to
attract a wider audience. They have their
own website which links to all of their
advertising campaigns. They also used
social networks. Twitter was used as they
have a Twitter feed on their website. They
also have a Facebook page and have their
own “Battleship Facebook Game” which will
attract people that like to play games on the
internet.

8. Film posters
You could tell that all of the portrait posters were from the same film
because they all use the same colours, fonts and design
throughout each one. All of the backgrounds in each poster
were the same. The only thing that changed within the posters
was the character in the shot and the name at the top. The rest
of the poster stayed the same to keep them relative to the film
and so that people recongised them as soon as they saw them.
They put the actor’s name at the top of the poster to attract
people to the film, if they like that certain actor. They all say
“Makers of Transformers”, which is to attract people that
watched the Transformers film and liked it. The rest of the
landscape posters only maintained the same title font and
colours, so that they could still keep the fluency, but vary from
the portrait posters.