1. How effective is the combination
of your main product and
ancillary texts?

2. The Poster
The poster is created primarily to symbolise
the topic and genre to the audience. The title
Binge Britain is bold and clear in order to
attract the most attention, the 5 stars
underneath are connotations of most
professional magazines and act as a persuasive
technique to prove to the audience the
documentary is worth while watching. The
union jack is a huge contrast to the colour
scheme of black and white in the poster and
attracts a large amount of attention, due to it
being the union flag this not only emphasises
the documentary’s involvement with Britain but
also brings it closer to home, enticing the
British public into learning more about their
own culture.

3. The magazine front cover
My poster also follows similar techniques to entice
my target audience, and mainly does that through
the theory of Barthe’s Enigma Codes. The eye
which contains the Union Jack and shadow of
someone drinking creates a mystery for the
audience, leaving them wondering what the model
is supposedly watching. My magazine is
conventional of most film magazines and has
connotations of cultural and artistic values
behind film making, which would immediately
entice an audience which enjoy the creation and
history of film. The direction mode of address is
another convention feature which personally
addresses the audience and acts as a persuasive
technique to draw them into reading the
magazine. The magazine title ‘Film and Me’ was
created in a similar format to the

4. The magazine front cover
The magazine title ‘Film and Me’ was created in a similar
format to the legitimate magazine ‘Sight and Sound’
although I chose to create my own brand as I felt the
personal pronoun ‘me’ emphasised the personal
relationship between ‘film lovers’ and film creators. The
similarities between my poster and magazine are clear
and work in conjunction to advertise the genre and
topic of the documentary, as well as tease and entice
the audience into watching it. The use of the shadow of
someone drinking is the same picture used on my poster,
showing connotations of ‘binge drinking’. Additionally
the union jack is used in both my magazine and poster,
not only symbolisingBritian but also acting as a
branding technique in conjunction with the shadow of
someone drinking. A reader who has seen my magazine
and poster will immediately associate the person drinking
and the union jack with my documentary, therefore
marketing my whole product.

5. The Trailer
The trailer acts as a main contributing factor when advertising all my products, it
expands on the information that the audience can gather from the poster and
magazine, such as the genre and topic of the film. The trailer enhances the idea of
drinking through the repetition of close ups of people drinking.
This additionally combines with the photos previously shown on my magazine and
poster which symbolises the topic and genre.

6. The Trailer
The trailer additionally links with the house style colour created through the Union Jack
on both my poster and magazine, using the colour red and blue. This is shown on the
end credits of my trailer in the format of the title ‘Binge Britain’, this not only combines
to create the trailer as a product, but also symbolises the idea of the documentary
being based on British culture, additionally bringing the topic closer to home.

7. The Trailer
The font in the trailer, poster and magazine are all very simple, clear and bold fonts
and look similar. They work together to clearly advertise and market my product as
well as stick to the typical conventions of using basic and simple writing in order to
clearly present the audience with clear and concise information as well as add to the
professional look I hoped to gain.

8. Where would I expect to find these
products?
Advert breaks
In Cinemas
News Agents and
Shops
Bus Stops

9. Appealing to the target audience
I feel that my product will appeal to a younger
generation of audiences, and that this is
reflective in the combination of my products.
Having my products advertised and shown in
places such as local shops, bus stops and the
cinema would entice my target audience due
to these places tending to be largely popular
for younger age groups, ranging from teens to
young adults.

10. Extra Promotion
Social Networking
Social networking sites such as Twitter and Facebook would be largely effective
platforms for further advertisement of my product. Not only are they cheap and easy
to use, but they are the prime online socialisation platforms of my target audience,
being teenagers to young adults. It will not only allow my audience to keep up to date
with the documentary, but would also allow me to receive feedback from my
audience, and adapt my product around the feedback to create maximum enticement.
Additionally YouTube would be a perfect platform to upload my trailer for my
audiences as it is cheap and easy, and also largely accessible to a wide range of
people, as well as being extremely popular amongst my target audience.

11. Improvements
After analysing the effectiveness of my products I felt that a clear improvement I
could have made was the font used in all three products, although I feel the fonts
were clear and concise, following conventions of professional magazines, I still felt
all three fonts used in each product could have been made the same. If I had done this
the products may have looked more like a brand due to containing the same text
format. If I were to redo a similar project I would definitely take this advice and
improve the text fonts.