2. All Magazine producers have to consider a variety
of elements when deciding on their main
target audience. They have to think about
whether they are going to focus on a
specialized market ( a niche ) and what genre
the Magazine is about .
Other aspects to
take into
consideration is :
age range. Gender,
Social class and
the list goes on and
on …
Links genre :
http:
//ww
w.yo
utub
e.co
m/w
atch
?
v=2
wiFq
9LrA
CU
Rock:Rock:
http:
//ww
w.yo
utub
e.co
m/w
atch
?
v=C
wXb
WB-
Xryc
Hip:Hip:
http:/
/ww
w.yo
utub
e.co
m/wa
tch?
v=_4
IRM
YuE
1hI
Classical:Classical:
3. For my Music Magazine I have decided to
concentrate within the age range of 15 to 23.
(teenagers to young adults.)
I think that from the age of 15 you start to have a
better idea about life and the problems involved.
Also they are more open minded and can accept
certain musicians.
I have chosen this because I think my magazine
will link to teenagers and young adults and the
type of music they might like and the type of
music they hear and listen too.
These individuals can relate to the artists and
their problems they sing about.
My choice of age range will show by the front
cover and constantly throughout the magazine.
4. I have decided to base my magazine on both
types of sexes.
My reason being is because my genre which is
Indie / rock music .. both type of sexes are
extremely famous …such as Paramore and Kings
of Leon. They are both famous and are seen in
regular magazines and especially in gigs and
TV…
In my opinion I think that you will get a better /
wider audience if you include both types of sexes
instead of just one.
http://
www.youtube.com/watch?v
=aCyGvGEtOwc
http://www.youtu
be.com/watch?
v=94RNp7veIJE
&ob=av2e
Doing both types of sexes could seem as a hard thing to do
and can be classed as a challenge however if it results in a
good magazine and a good range of audience then it does
in fact pay off in the end.
Links:
5. When looking at social class there is
a lot to look at ; you have to take into
account if people in certain
households are working or whether
they are unemployed .
Also they have to think about income
individuals might be getting.
However In a music magazine
producers have to watch not to
stereotype. For example, it would be
wrong if they presumed a rich
Granma wouldn’t listen to grime or
hip-hop because of her social class
and because of her age.
In fact anyone from any background can be into
all different kinds if music and any genre
magazine, because of this fact magazine
producers find it hard. They have to produce
one magazine of one genre that can relate to
everyone…. But is it possible?
6. Psychographics is simply splitting a market into
groups based on attitudes and ideals of
potential target audiences.
Succeeders: People who are successful and self confident. They
tend not to buy aspirational products and follow they own ideas of
what is a good product.
Reformers: Creative, caring, altruistic, not brand conscious.
Aspirers: People who want to "get on".
Mainstreamers: The largest group, conformists who buy "safe",
big brand products.
Strivers: status oriented people who seek money, approval
and social status. Obvious buyers of "aspirational" goods.
Explorers: seek novelty and want to try new things. They are
likely to be early adopters of completely new products
Constrained: they are the resigned and struggling poor..
I am aiming to use 3 types of the psychographics shown
above:
1. Mainstreamers
This is because it is the largest and I thought it
would be sensible to aim towards the biggest psychographics.
2. Reformers:
This is because they are creative and my magazine needs to be
creative to be able to stand out from the crowd.
3. Explorers:
I would like my audience to be open minded and want to try
different things for my magazine. I need my magazine to have
new things/ideas included within and it needs to be imaginative.
7. Psychographics is simply splitting a market into
groups based on attitudes and ideals of
potential target audiences.
Succeeders: People who are successful and self confident. They
tend not to buy aspirational products and follow they own ideas of
what is a good product.
Reformers: Creative, caring, altruistic, not brand conscious.
Aspirers: People who want to "get on".
Mainstreamers: The largest group, conformists who buy "safe",
big brand products.
Strivers: status oriented people who seek money, approval
and social status. Obvious buyers of "aspirational" goods.
Explorers: seek novelty and want to try new things. They are
likely to be early adopters of completely new products
Constrained: they are the resigned and struggling poor..
I am aiming to use 3 types of the psychographics shown
above:
1. Mainstreamers
This is because it is the largest and I thought it
would be sensible to aim towards the biggest psychographics.
2. Reformers:
This is because they are creative and my magazine needs to be
creative to be able to stand out from the crowd.
3. Explorers:
I would like my audience to be open minded and want to try
different things for my magazine. I need my magazine to have
new things/ideas included within and it needs to be imaginative.
