This is a presentation on Affiliate Marketing.Affiliate marketing is a emerging trend in digital marketing.

1. Affiliate Marketing
Yasin Ahammed
MBA – DMS
Pondicherry University

2. “
Affiliate marketing is the process of earning a commission by
promoting other people’s (or company’s) products.
You find a product you like, promote it to others and earn a piece of
the profit for each sale that you make
1.Introduction
A quick overview on Affiliate Marketing

3. “
when you help another company sell their
products online
And you get paid a commission for each sale
you bring to them

4. AFFILIATE MARKETING
It relies purely on financial
motivations to drive sales
REFERRAL MARKETING
It relies on trust and personal
relationships to drive sales
As both forms of marketing use third parties to drive sales to the retailer.
However, both are distinct forms of marketing
Affiliate marketing
v/s
Referral marketing

5. How it works ??

6. 200
10 %
Commission/sale
Offered by company
20
For each
sale
Earning
By affiliate

7. The Merchant:
Also known as the creator, the seller, the brand, the retailer, or the vendor. They
don’t even have to be actively involved. They just have to have a product to sell.
The Affiliate: Also known as the publisher. They can earn good commissions each
month. Here is the marketing happens. An affiliate promotes one or multiple affiliate
products and tries to attract and convince potential customers of the value of the
merchant’s product so that they actually end up buying it. Through review blog of
the merchant’s products.
The Consumer: The affiliate will try to market to the consumer on whatever
channel they see fit, whether that’s a social network, digital billboards or through
a search engine.
three core players

8. affiliate programs
There are hundreds of affiliate programs all over the internet
for all types of products. But in India, the most popular
affiliate programs are from Amazon and Flipkart

9. Benefits

10. Benefits

11. Benefits
• Online merchants get free ad space and will only pay for proven results (pay per
sale, pay per click, pay per lead)
• Affiliates, on the other hand, require only an ad-space to promote the merchants’
products, and thus can enjoy watching the beautiful sunset while earning cash
• The affiliate does not have to worry about customer support, book keeping, and e-
commerce related headaches online Merchant handles it all; Affiliate needs to do is
promote and resell the product.
• Advertisers can promote a product to a vast audience, giving their brands more
exposure and recognition.
• Consumers that come from the affiliate’s site can provide important information
concerning the latest trends and demands.

12. Thanks!