2. What is Content
MARKETING?
1 Content marketing informs your audience.
The best content shows readers something
new to them.
It provides information that readers find
helpful.
Why? Share your knowledge to become an
Influencer!
3. 2 Content marketing educates.
It shows readers how to think about a
topic. Done right, content marketing
establishes an approach for considering a
product, service, or topic.
What is Content
MARKETING?
But…
It takes a while…
Don’t be inpatient… The results are
incredible!
4. What is Content
MARKETING?
3 Content marketing is targeted at a specific
group, always!
Content marketing for businesses speaks to
prospects and customers, and not to you, no
matter how hard that can be to realize
5. What is Content
MARKETING?
4 Content marketing delivers a return on
investment.
Businesses need their content marketing to
drive profits. They want to see more sales
for each marketing dollar invested.
Content marketing does an amazing job at
delivering that bottom-line result.
6. Tell a Story
Show numbers
Tell a Story backed with Numbers!
What Works?
This Rocks!!
7. 91%
9%
B2B Companies using Content
MARKETING
Source: Content Marketing Institute – B2B Benchmarks 2013
NO
YES
8. Top 5 Organizational Goals using
Content MARKETING
Source: Content Marketing Institute – B2B Benchmarks 2013
79%
74%
71%
64%
64%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Brand Awareness
Customer Acquisition
Lead Generation
Customer Retention
Thought Leadership
9. Top 3
CHALLENGES…
Source: Content Marketing Institute – B2B Benchmarks 2013
1. Producing Enough Content
2. Producing the kind of content that engages
3. Producing a Variety of Content
64%
52%
45%
1st
2nd
3rd
10. http://linkd.in/GLAE3B
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