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3. how can companies attract and retain the right customers and cultivate strong customer relationships

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Sameer Mathur
Sameer Mathur

Creating Long-term Loyalty Relationships

Marketing
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Cultivating Relationships with the Right Customers
Without customers, you don’t have a business
But not all customers are profitable!
Top 20% of customers account for 80% of revenue
The aim is to build long term relationships
Take regular feedback CRM focuses on the customer’s ‘touch points’
The first step is to make the brand relevant to the customer
Target customers with their permission
One-on-one marketing to exclusive customers
Empower the Customer
Take regular feedback
Reward Loyalty
Only 5% complain if 25% are dissatisfied Redressal of their complaints is of paramount importance
Create tie with othe trusted bran
Win back customers
Thank You Created by Ashutosh Rungta, IIT Roorkee, during an internship by Prof. Sameer Mathur, IIM Lucknow www.IIMInternship.com References: All images have been taken from Google image search and do not violate any copyrights.

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3. how can companies attract and retain the right customers and cultivate strong customer relationships