Iitd ashish soni social media marketing

•

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Bhaskar Jyoti Bora

Social media marketing

Marketing

Related to Product
Performance :
1. Functional
2. Rational
3. Tangible

identify the source of manufacturer
assigns a responsibility towards him.

Legal protection towards unique features
or aspects of the product.

helps organization to retain their
existing customers

The obvious danger is failing to keep
pace with social media
developments. But an equal, less
obvious danger is getting distracted
by them and losing sight of the
fundamentals.

FOCUS ON CONTENT STRATEGY, CONTENT
DEVELOPMENT AND CONTENT
MARKETING FOR SOCIAL MEDIA

Main
sponsors
of Suits TV
Series:
Lexus
Samsung
Dell

SOCIAL CUSTOMER RELATIONSHIP
MANAGEMENT IN INDIA

CASE STUDIES
Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169

Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169

These slides were created by Ashish
Soni, IIT DELHI, as part of an internship
done under the guidance of Prof. Sameer
Mathur (www.IIMInternship.com)

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Iitd ashish soni social media marketing

1. SOCIAL MEDIA BRANDING

4. Related to Product Performance : 1. Functional 2. Rational 3. Tangible

6. Related to Brand Identity: e.g. Coca-Cola, Calvin Klein, Gucci,Tommy Hilfiger, Marlboro 1. Symbolic 2. Emotional 3. Intangible

10. Experience with products of same brand help to quickly decide.

11. Quality assurance.

12. identify the source of manufacturer assigns a responsibility towards him.

13. Legal protection towards unique features or aspects of the product.

14. helps organization to retain their existing customers

15. Product can be copied, but brand cannot.

16.

17. The obvious danger is failing to keep pace with social media developments. But an equal, less obvious danger is getting distracted by them and losing sight of the fundamentals.

18.

19.

20. CUSTOMER PROMISE

21. Build Trust

22. Innovating beyond the familiar

23. social media can also boost brand awareness, trial, and ultimately sales

24.

25. OwnYour Search Engine Results Page

26. BLOG

27.

28. FOCUS ON CONTENT STRATEGY, CONTENT DEVELOPMENT AND CONTENT MARKETING FOR SOCIAL MEDIA

29.

30. IMAGE-CENTRIC SOCIAL NETWORKS

31.

32.

33. Main sponsors of Suits TV Series: Lexus Samsung Dell

34. SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT IN INDIA

35.

36. SOCIAL MEDIA ADVERTISING

37.

38. HAVE AN ACTIVE PR STRATEGY

39.

40. AIRTEL- TWITTER MANIA GOES ON!!

41. AIRTEL ON YOUTUBE

42. DRIVEWITH MTV

43.

44.

45. TIME TO CHANGE

46.

47. CASE STUDIES Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169

48. Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169

49. Reference: http://www.slideshare.net/uuunnati/indian-social-media-case-studies-13320169

50. These slides were created by Ashish Soni, IIT DELHI, as part of an internship done under the guidance of Prof. Sameer Mathur (www.IIMInternship.com)

Iitd ashish soni social media marketing

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