3. Experience map
from my vacation
😍
😡
😐
Flight to
Copenhagen
Moms
birthday party
S-tog to
Kastrup
Check-in
airport
Flight to Malaga Dinner in
Malaga
Check-in
Airbnb
Shopping for
groceries
Check-in
Malaga hotel
Pick up
rental car
Check-in airport
4. Experience map
from my vacation
😍
😡
😐
Flight to
Copenhagen
Moms
birthday party
S-tog to
Kastrup
Check-in
airport
Flight to Malaga Dinner in
Malaga
Check-in
Airbnb
Shopping for
groceries
Check-in
Malaga hotel
Pick up
rental car
Check-in airport
Reality
5. Experience map
from my vacation
😍
😡
😐
Reality
Expectations
Flight to
Copenhagen
Moms
birthday party
S-tog to
Kastrup
Check-in
airport
Flight to Malaga Dinner in
Malaga
Check-in
Airbnb
Shopping for
groceries
Check-in
Malaga hotel
Pick up
rental car
Check-in airport
6. Experience map
from my vacation
😍
😡
😐
Reality
Expectations
Flight to
Copenhagen
Moms
birthday party
S-tog to
Kastrup
Check-in
airport
Flight to Malaga Dinner in
Malaga
Check-in
Airbnb
Shopping for
groceries
Check-in
Malaga hotel
Pick up
rental car
Check-in airport
37. Expect customers
to adopt business
solution
Understand
customers’needs
and wants
No
focus
Customer
focus
38. Expect customers
to adopt business
solution
Understand
customers’needs
and wants
Invent and deliver
unanticipated, future
needs
No
focus
Customer
focus
Customer
obsessed
39. Copy the
competition, limit
the cost of design
Expect customers
to adopt business
solution
Understand
customers’needs
and wants
Invent and deliver
unanticipated, future
needs
No
focus
Customer
focus
Customer
obsessed
40. Provide better
product than the
competition
Copy the
competition, limit
the cost of design
Expect customers
to adopt business
solution
Understand
customers’needs
and wants
Invent and deliver
unanticipated, future
needs
No
focus
Customer
focus
Customer
obsessed
41. Pioneer new
frontiers, with less
competition
Provide better
product than the
competition
Copy the
competition, limit
the cost of design
Expect customers
to adopt business
solution
Understand
customers’needs
and wants
Invent and deliver
unanticipated, future
needs
No
focus
Customer
focus
Customer
obsessed