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TO-_'xqw5'-r_'x -: |rxrjr3 m ("_
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Sabrina I.  Pacifici
Founder,  Editor,  Publisher,...
Presentation Overview

Blog facts - Content creation and
Overall blog stats management

Bgogging appncations ' Marketing a...
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0607 Llvúu

runuhn und-z a Ion u n mtuvlw mai nndqn

 

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_-. ... _.. 

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Iuon un

 

A:  A pictuve olthe blog?  aunov gvacos aach page

D:  Vslors click cn a linked calen...
How many blogs are there?  uvíillions and millions. ... 
v- - _) j " Anyu;  p").  Cv gí-v   Üőw-wllhi-l - f?  '50"

     
...
Perseus Development Cnrp.  raidomty surveyed 3,634 htogs on eight Ieating
blog-beülne service:  te develep e model of blog...
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AMAR - FLORBELA

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AMAR - FLORBELA

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AMAR - FLORBELA

  1. 1. ,. ,_ . .. TO-_'xqw5'-r_'x -: |rxrjr3 m ("_ I Jwlp, w _ ubx. I t. ) Sabrina I. Pacifici Founder, Editor, Publisher, Web Manager LLRX. com (www. ||rx. com), the unique, free, independent webzine on Iegal research, resources, applications, and technology for Iibrarians and Iegal professionals. & Author of beSpacific (www. bespacific. com) Accurate, focused Iaw and technology news, updated daily
  2. 2. Presentation Overview Blog facts - Content creation and Overall blog stats management Bgogging appncations ' Marketing and brandiqg, in- Blog features house and to the publuc - Blogs as knowledge Tracking blogs at Iarge management tools Corporate blogging stats - Adjunct to portals, websites, Why b|09 intranets What to blog about ' Examples of focused, topical Got Content! bmgs - More reasons you should blog BI ' E t' | - oggmg ssemas - Tech companies lead the way in benents, people, time, cost . El l f corporate blogging ements Components 0 - News and resources on good blogs corporate blogging Sabrina l. Pacifici. Krwxwubespacifnccc
  3. 3. anmnm (el! Fhnnl: vnhuY-wns I li- rcohes) n 0607 Llvúu runuhn und-z a Ion u n mtuvlw mai nndqn a avw fháe hun Ngt Frlggmngh nlk hun. d. - óngrn Cnnhrgrn ln Huvvr; [I m'n comc n. m. ) no Ion var, Mwzul ma: (n. l-uv l'on qc-K Phnmxhng nywulng alt-lg nn l mux wrh Cmurogw (Min - u p C-rhe- _ml s gang: anc 311 Soarvl Azt: hl Vultlhn Vám n AKI oÍ volna! sem. .. emu, n un-x zcoucvzd OvCL-ilir and (rum: dhcczu- a! Ühl 559 ni. Pud d'un MVohh-xr. o-1r-uui0uvr-Ív0rr-tnH '45!" WIII II I'I' IICIIT ZIIXI! Whatmahocweblozuwebloxrultdnnormahnh. thorevarwahronnloumlmdannthanertcnal volna. tyndication? Ha emel minimum ott mhlog i u: szarin o! m tanulnia Ihat doesn't panicululy inna-out: InmWhnIdooomm-on nmdmuhmwmtmalunwohlounongpumnndwwarmuopuodmnmdurd wobutu. Fix-ihletuslookalIomooltholnovúüingldshinghaluruulweblnpwhonconnpnmhounnmollhsweb. Nem unt nem Involw uny Iund el rul wchnolomnl bruhhrwuh or Innouuon. non c umph tapintom ofcmmng uchnologv. Wííl LII IDIYII IUIIIII "rhoprogofmaklruga pun on a nabla; hamu u umplt n unnám; an tmul or mumus and uviug I wwdwocuuluümuaanpkuchanotudmuűvmuunuummákunndgnungthmhoamh Efvühthttlillh! nndunnumhllafth: mddnn thewucusafpuhllshlngnaauvmoughthatthapnmhla gavupufuIu-sudrumtnnallyhrgunuaxntluuuyufyuhlnhaüvtnwhnnwhamuulwhvnupuhlnh- zhannenlrecultofdnaudwhunhmghetnxmmcudmwvokgn. Wíil III"! A IIIDIÉYYÚÚIIIIIIÍKÉITYAID KIIIISTZÍYII IÉIII III! IYIIYCIUII Most wehloy arc hunt on nopukr wehlog alommal. Elmar, 173006. Hwahwryno, Mosom, Rad! ) UOOIIIIM, OW. Bach otthon tools, Ind the uhu! Iuh thom, el! Inclutlo umphtu the! main n adu no amit: a umply hágnod weblng mi): otlructun Ihat hllawu a wholcuruc ofdulsn und uahlhty umvamuu. Altemuuvely, ifycm the mo pangni: a variety orfweb davulnpuuent tud: und u! thun h: uutaavmülmyodll endnp m'h Loocuunplatnly dx%'ant dnsrguuxdnructuu-grut xfyufraxnun dhveruthunlbkilvmfmkvíxubohdnmcthdng. wzxnsa un: nuAuns űnoo the out n! puhlihíng wehlqj encourcpu unom volumo and Inqumny olpublithing, ohm Ln Ima]! chunkn, n u unporum m: (hun chunh dunna! ha honunk vIA individuum! Imit. On a mblox, (h; patt u the bal: ma: elvonhat. u orgona u: the pop. Again, a oumingly umph und oubtlo hamu. the ahmty m Imi h cseh pnmnfcnnhnnnfuztl pun Inllunnm m Bn way mmhnt Ipluiuínhncuvuwhuul rad. Permthnhgwe Author! thetnnlstnenalyslureandmurlunkoonuntlfh: ruulungcommunxtv und anyagtalannak mnmnleofhowlthhantngtventmph mulatna nmhleactuntopeoplonnd letthsmp mid. Wííl IÉIII LIIIWÉAIÁFIIDILKI onmAny mbhpulyoudlnuroowlthdnnuünnywponunply nmuhorcmthurown mhunnndlot (hunImovnohonnhcnlnplytoyaulnrurmfiunuuvuallymruínnrmoromnunrqumdmm: umplchrmuhuáu-htdo mert Ihat you: namnnndyour thaushtu. unna n: nw n nnvnlnn Vlhdewndwnum mulsevulableanmon weblnycypnllynnlssfeecbnnseldomused mutathat-rudam mint Innák annmm dumák-dm. the! ne len: wnv tn aulán; weblon aular h Inllow ami rend. whn-enunooouldmwiounly lcsapunwxthuhmdhxlofrpuradwgllv uyhtingwebsitmo nmngcnnss radar ha rad woblop uhu Into annak un dimcu]! innom! hy thnir mullv Irroxukr wbunhmg 'chd""'
  4. 4. _-. ... _.. -_- I u.4- Iuon un A: A pictuve olthe blog? aunov gvacos aach page D: Vslors click cn a linked calendav day ío wew the day's poats C: Bwg poals ava dusplayed -n ordev, nemest al ma lop D: Thns permalmk wúl sul I-nk to the pasi siet It's mwed unto atchwes E: Vnsnuvs cluck on m; link to commem on the prm. F: This Imk gets an RSS fesd oftha blogb cmenl. G: This int goes to the authofs nroúle N: Pasts hun earlisr raonths arc automatrcalry arthmad | : Th-s Ihumtmaal ünks Io Amaron com K a visüor cicks thrcuyw and bny; the book, the King's aulhov gaz; som: ush J: Recem cummems ave zmommscaly hasad heve K: Recenl posls ave aiomaiucaly Eszed here DI
  5. 5. How many blogs are there? uvíillions and millions. ... v- - _) j " Anyu; p"). Cv gí-v Üőw-wllhi-l - f? '50" , J rrpzgjwmw Vvifnzr m 03']! LEMCM I b ura-na ; u L9L What's happening on the Web right now 4, 786.071 yucbbu; uxu-zFrd 7OI,328,992 hnl z tud : :1 wl w w p: wncal (guru-Jeli Unnru. m Ült: l')I[-(; f:wf. ;'. ?'g_-yg_- Jv 4- . M r wr-vtv uram; pc- zjlr: á", v. -. Lung; alu- u n-_; n hja/ U 7.o. " mg úllwbul m - (I'm: tus a! 5 ; :u: v.; ;; ' , nút cIJ ha; Int cum 1.1 1 "H ; - lom le: hnomn to get a íree watthlisl and claim yout Wehloq 1-! -1 . - w-ar - va-Ience-Jrn birs-w u u.51! f- [v-tl u gn up fúr Crur I'm M w ' 1 ami nmér tcday. í 4' r w "w H 1 "un -r r EEBIVÍÍ"! Cwirlí" 4.. " n" 1In: vn'A'-2tw| n:v; ; Ím üw-qrurug, n 4411 qmgwvhcr c.
  6. 6. Perseus Development Cnrp. raidomty surveyed 3,634 htogs on eight Ieating blog-beülne service: te develep e model of blog populetionc. neved on mi; research, Perseus estimates the! 4.12 milian blogs heve been created on mese services: Blog-City, Blogspot, Duryland, uveJnumnl, Pun, Typwad. webloqger md xanga. Abendoned Blog! The most iraviatic ümhg was Ihat 66.096 of sin/ evet! blogs had not been updated in two monlhs, represenüng 2.72 mllon blogs ihat heve beer- emier permanently or termorarly abandoned. Apparently the bIog-bosthg services heve made it so easy to create a blog (ha! many tIre-kickers feel no coimiitment to contiwlno the blog thev Initiete. ln fest. 1.00 mllion blogs wete one-day wondets. with ne posthgs on swsequetit days. The wereoe duretlon el the remalnlng 1.63 uralmon ebendnned blogs wes 126 days (almait four inunths) A surptising 132.000 blogs wete daandoned after being maintained a year or mora (the bluest abandoned blog surveyed had been mehtelned for 923 deys). Males were more Ikely than femaes to abandon biogs, with 46.496 of ebendoned blogs cneeted by meles. e: compered to 40.795 o! ective blogs being created by máes. Abmdonment rates did not vay based on ege. Thnse whb ebendnned blogs tender! to wríte posta Ihat were ndy sem u leng ez the patt: of (hete who stíl! meinteimd blogs, which sinply inúcetes that Ihose who enjoy writi-ig stick with b| ogs longer. The abandonment rate did Vary signiícmtly based on which service uras being used: Pitas, Biogspot and Diayiand had above average abandomnent retes; xenon had un avereqe ebendonment reze; uveJeurnel had the levest abandnnment rate (the samole suze for Blog-city, TvpePad and weblogger was too Iew te tempera). Auive Blogs Nem ere fened for their Iinkaqes. Ind whule 803% of ective blogs linked (o et Ieest one extemd site frnm a post un their hume page, these lhks were rerely to treditlmel nem sources. Only 9.995 o! ecme blogs hed e cwrent post Ihat linked to une of 2.375 traditimd news sites. Se blugüw in practice is not Just about Iinking tb news articíes. Blogs are updated muci-i less ohen than genetely thnuyit. Acbive blogs were updated on average every 14 days. only 106.579 o! the hosted blogs were updated on evereqe et lent once e week. Fewer thm 50.000 were ipdated ddy.

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