Setup, sell and succeed with 1&1 eShops
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This presentation was a part of the “Get Online Workshop” on 15 May 2014 at The Business Startup Show at the ExCel London. 1&1’s Katrina Douglas and Sean Elliott walk you through all the important steps that are necessary for your business to setup, sell, and achieve eCommerce success using 1&1 eShops: 1. Setup shop 2. Choose the right domain 3. Make it easy to navigate 4. Make sure it is mobile 5. Secure your eShop 6. Get social 7. Maximise marketplaces 8. Make it easy to pay 9. Pair your products
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Setup, sell and succeed with 1&1 eShops
- 1. Setup, sell and succeed online Presenters: Katrina Douglas and Sean Elliott 1
- 2. ® 1&1 Internet Ltd. 2014 2 Presenters Sean Elliott Marketing Editor UK, 1&1 Katrina Douglas Head of Marketing UK, 1&1
- 3. Connect with 1&1 Tweet us @1and1_UK Find us on 1and1UK #GetOnlineWorkshop #TBS2014 ® 1&1 Internet 2014Page3
- 4. Agenda ® 1&1 Internet Ltd. 2014 4 1. Setup shop 2. Choose the right domain 3. Make it easy to navigate 4. Make sure it’s mobile 5. Secure your eShop 6. Get social 7. Maximise marketplaces 8. Make it easy to pay 9. Pair your products
- 5. 5 Setup shop 2. Choose layout 3. Choose design ® 1&1 Internet Ltd. 2014
- 6. 6 Demo: Setup shop ® 1&1 Internet Ltd. 2014
- 7. Choose the right domain Build a portfolio Register Choose domain name Choose the right TLD ® 1&1 Internet Ltd. 2014
- 8. .com domains aren’t as scarce as you may think
- 9. Make navigation easy • Avoid generic labels • Avoid too many tabs • Arrange in the right order Web navigation is like a road map to all your website content It’s a crucial part of website usability and customer experience! ® 1&1 Internet Ltd. 2014
- 10. 10 Demo: Navigation ® 1&1 Internet Ltd. 2014
- 11. Make sure it’s mobile Page11® 1&1 Internet Ltd. 2014 More than 50% of the UK population now owns a smartphone some sites receive more than 30% of traffic from mobile devices
- 12. ® 1&1 Internet AG 2011 12 Demo: Mobility
- 13. ® 1&1 Internet Ltd. 2014 13 Secure your eShop 1. Make sure your customer’s data is safe 2. Make sure your covered from a legal perspective We make this easy for you…
- 14. 14 Demo: Security ® 1&1 Internet Ltd. 2014
- 15. ® 1&1 Internet Ltd. 2014 15 Use Social Media 78% of sales people using social sell more 40% of social media users purchased after social sharing
- 16. 16 Demo: Social media ® 1&1 Internet Ltd. 2014
- 17. ® 1&1 Internet Ltd. 2014 17 Use Product Marketplaces Multiply platforms and amplify sales 270m Customers Increase trust and credibility Make delivery and payments easier
- 18. 18 Demo: Marketplaces ® 1&1 Internet Ltd. 2014
- 19. ® 1&1 Internet Ltd. 2014 19 Make it easy to pay
- 20. ® 1&1 Internet AG 2011 20 Demo: Payment methods
- 21. ® 1&1 Internet Ltd. 2014 21 Pair your products! Sellmore! ‘other people who bought this also bought…’ Know your customers Suggest impulse buys Provide incentives Bundle products
- 22. 22 Demo: Cross-selling ® 1&1 Internet Ltd. 2014
- 23. Choosetherightdomain Makeiteasytonavigate Makesureit’smobile SecureyoureShop Getsocial! Maximisemarketplaces Makeiteasytopay Pairproducts 23 8 Rules of eCommerce ® 1&1 Internet Ltd. 2014
- 24. The offer .com usual price £10.99 Now £0.99 Buy today on the Verisign stand or visit 1and1.co.uk/bizshow
Editor's Notes
- Katrina
- Katrina
- We will be live tweeting throughout the show so don’t forget to tweet us.
- The domain is not just for a website but for email also.com is the global standard Choose a name that represents your business, keep things simple for customers to remember, make it easy for users to return Partner with a reputable web host Register misspellings and alternatives, increase brand security and prevent fraud
- Creating an effective website navigation system is a crucial part of ensuring usability Avoid generic labels (better for customers, better for SEO) Too many items not good Order counts put what customers are most interested in first Breadcrumbs Tabs Drop downs Navigation
- Test your order process to ensure that it takes as few clicks as possible to make a purchase. Categorise your products and add keywords and tags to make it easy to search for them. Use a clearly organised navigation structure, to keep your visitors from getting lost, confused or intimidated when they open your website.
- Online security is clearly integral to any online business. Keep your customer’s data safe and secure with strong passwords, and by utilising the professional security provided by Trusted Shops®. (Trusted Shops is the leading seal of approval for online shops in Europe, offering buyer protection for consumers and a rating system for online shops) All of your customer’s purchasing data will be encryped. You can tell if any eCommerce website provides this by checking the domain address in your browser and see a padlock followed by https://www. Cover yourself from a legal perspective with clear and accurate legal text and terms and conditions. You don’t have to write this yourself, Use templates provided by Trusted Shops® and stay covered
- According to a study by Forbes, 78% of salespeople using social media sell more than those who don’t use social media, And according to MobStac, 40% of social media users have purchased an item after sharing it on Twitter, Facebook or Pinterest.
- It’s estimated that a seller using both eBay and Amazon has the potential to reach up to 270 million consumers. All major UK retailers including Tesco and Argos use these platforms. Increase trust in your brand, and make delivery and payments even easier. Customers will expect you to have a presence on these marketplaces, so don’t disappoint them.
- People tend to resist what is forced upon them, so provide customers with a choice of payment options. Major debit and credit cards are an essential aspect of modern commerce, and offering them will add strength and legitimacy to your brand. When it comes to trading online, people like to know that their payments are secure and safe, which makes PayPal often an essential payment method, as transactions can be traced and disputes rectified. You can also offer convenient options like instalment payments, cash on delivery, invoices and more. A lot of customers drop of during the order process because the order process is unclear or over complicated
- Maximise your chances to sell by suggesting products related to ones your customer has already expressed an interest in Use terms like ‘Other people who bought this also bought’ Find out as much about your customers as you can, and use that data to determine what to up-sell and cross sell Suggest cheap impulse buys along with your expensive products Offer incentives to purchase more, for instance free delivery, money off or additional free products Bundle certain items together
- .com £0.99 – 1and1.co.uk/bizshow Monthly webinars
- Katrina