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IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
Can individual incentives aim to develop a 
sostainable economy ?
IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
Can individual incentives aim to develop a 
sostainable economy ?
IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
A. Unilever : a powerful and old firm 
1. History 
2. A dominant paper on the market and 
development 
B. Are we going to a sostainable economy 
1. A mondial aim 
2. Solutions and limits
IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
A. Unilever an old and powerful firm 
1. History 
● 1930-2000 : the born 
● 2000-2011 : the growth 
● 2011-nowadays : the specialization
IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
2. A dominant paper on the market 
● Concentration on mains sectors 
● A strategic economic policy
IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
2. A dominant paper on the market 
● Concentration on mains sectors 
● A strategic economic policy
IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
The evolvment http://www.youtube.com/watch?v=nShlnBJko5s
IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
B. Are we going to a sostanaible economy ? 
1. A mondial aim 
● Increasing in greenhouse gas, deforestation, global warming 
and climate change 
→→ pprrootteeccttiioonn ooff oouurr eennvviirroonnnneemmeenntt !! 
● International summits, market for pollutions rights, non 
government organizations
IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
Carbon emission by countries
IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
Participation for Kyoto Protocol
IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 
2. Solutions and limits 
● Green tax ? More stricts regulation ? 
● Limits : free riders, just possible with high profits 
→ case of Unilever : decrease in the turnover, a decline of 4,3 
% = a sense of orientation in sostainable production it is already 
possible ? 
→ economic crisis context

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IN SEARCH OF THE GOOD BUSINESS

  • 1. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss Can individual incentives aim to develop a sostainable economy ?
  • 2. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss Can individual incentives aim to develop a sostainable economy ?
  • 3. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss A. Unilever : a powerful and old firm 1. History 2. A dominant paper on the market and development B. Are we going to a sostainable economy 1. A mondial aim 2. Solutions and limits
  • 4. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss A. Unilever an old and powerful firm 1. History ● 1930-2000 : the born ● 2000-2011 : the growth ● 2011-nowadays : the specialization
  • 5. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 2. A dominant paper on the market ● Concentration on mains sectors ● A strategic economic policy
  • 6. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 2. A dominant paper on the market ● Concentration on mains sectors ● A strategic economic policy
  • 7. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss The evolvment http://www.youtube.com/watch?v=nShlnBJko5s
  • 8. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss B. Are we going to a sostanaible economy ? 1. A mondial aim ● Increasing in greenhouse gas, deforestation, global warming and climate change →→ pprrootteeccttiioonn ooff oouurr eennvviirroonnnneemmeenntt !! ● International summits, market for pollutions rights, non government organizations
  • 9. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss Carbon emission by countries
  • 10. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss Participation for Kyoto Protocol
  • 11. IInn sseeaarrcchh ooff tthhee ggoooodd bbuussiinneessss 2. Solutions and limits ● Green tax ? More stricts regulation ? ● Limits : free riders, just possible with high profits → case of Unilever : decrease in the turnover, a decline of 4,3 % = a sense of orientation in sostainable production it is already possible ? → economic crisis context