IBM held its first SmartCamp event in July in Germany. It was also the first SmartCamp with a specific focus on Big Data and Business Analytics. Keynote Speaker Philippe Souidi, Founder of echofy.me and tecpunk, summarized this topic perfectly when he called Big Data the “Oil of the next Century”… fitting, isn’t it?

1. Data ... means of production of the 21st century ...
... birth of a Big Data consumer product
Philippe Souidi
IBM SmartCamp KickStart München
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2. Big Data ...
... a growing torrent
$600 billion potential annual consumer surplus
from using personal location data globally
$600 to buy a disk drive that can
store all of the world’s music
30 billion pieces of content shared
on facebook every month

3. Werner Vogels - Data Without Limits ...
... Vice President and CTO at Amazon.com
ct,
Big Data: when your data sets become so large that you have to start innovating how to colle
store, organize, analyze and share it

4. Nicolas Spiegelberg - HBase solution ...
... Facebook
the information
We are living in an intern et world where everybody can be connected and where
ed tools that can
people have is bigger than a single machine. So, to be able to analyze it you ne
e where NP-
operate on multiple mach ines and operate efficiently. We are coming to an ag
el.
complete doesn‘t matter an y more an linear algorithm can‘t scale at a certain lev

5. Big data spans three dimensions ...
... Volume, Velocity and Variety
Volume Velocity Variety
Big data is any type of data -
Enterprises are awash with ever- Sometimes 2 minutes is too late. structured and unstructured data
growing data of all types, easily For time-sensitive processes such such as text, sensor data, audio,
amassing terabytes—even as catching fraud, big data must video, click streams, log files and
petabytes—of information. be used as it streams into your more. New insights are found
Mobile Monday Germany, National Summit
enterprise in order to maximize its when analyzing these data types
value. together.
‣Turn 12 terabytes of Tweets ‣Scrutinize 5 million trade events ‣Monitor 100’s of live video feeds
created each day into improved created each day to identify from surveillance cameras to
product sentiment analysis potential fraud target points of interest
‣Convert 350 billion annual meter ‣Analyze 500 million daily call ‣Exploit the 80% data growth in
readings to better predict power detail records in real-time to images, video and documents to
consumption predict customer churn faster improve customer satisfaction
data is too
Big data is data that exceeds the process ing capacity of conventional database systems. The
from this
big, moves too fast, or doesn’t fit the str ictures of your database architectures. To gain value
it.
data, you must choose an alternative way to process

6. Big Data Technology ...
... it is an Eco System
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7. MySQL vs NoSQL Graph Data-Bases
... Store Relationships
Source: Henning Rauch; Fallen8

8. Graph Data-Bases
... Store Relationships

9. Graph Data-Bases
... uncover Relationships
source: xanalys

10. LIVE Data Tracking ...
... Data Visualization
Mobile Monday Germany, National Summit

11. Sones & Fraunhofer-Institut ...
... predicting electricity consumtion
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12. Deutsche Telekom...
... Patent on predicting the Future?
Procedure and system to predict events
The present invention relates to a system for predicting events,
e.g. natural events such as earthquakes
After the system has learned the normal behavior of individual
animals it can distinguish normal and abnormal behavior
…each measuring component comprises a wireless device
bolted to the head of an animal to measure/record brain wave
voltages….
Code of parameters can all be measured and / or observable
animal-specific data, such as brain wave…air temperature, …
geographic location...
….each event includes a processing device, and a first memory
for storing the individual behavior profiles and a second memory
for storing data link, with abnormal behavior pattern by which
information onEvents are linked.

13. Deutsche Telekom...
... Patent, on predicting the Future?
Big Data Pattern Detection
Objects Pattern Real-time Algorithm Prediction
The behavior Patterns will Real Time The Data
is monitored be recorded Data affects Base in
probability of Combination
trigger with the
Algorithm
evaluates the
Probability
Norma
behavior
Tr i g g e r p a t t e r n
earthquakes

14. User Pattern Detection ...
...how it works
Big Data Pattern Detection
Objects Pattern Real-time Algorithm Prediction
Monitoring: Patterns will Real Time The Data
Facebook be recorded Data affects Base in
Location probability of Combination
trigger with the
Algorithm Place
evaluates the
Probability
Norma
behavior
Events
Tr i g g e r p a t t e r n
Messages

15. The echofy mobile platform is a system
that recommends answers to life's little
question:
What can
I do next?
Hungry? Join Daniel in "The Bird"
restaurant, 385 m from here

16. echofy.me
SMARTER MAPS
... Let‘s get it started
Philippe Souidi
philippe@echofy.me