Presentation of 24symbols during the BookExpo America trade show

2. Where ’ s the book industry going? ?

3. As piracy goes up, printed book sales go down

4. DRM just doesn ’ t make it

5. Social Networks are more than chit-chat Wow! 20$ for that book? Here, let me send you a link… I loved that book. You guys must definitely get it for your assignment What do you think of what the author states in page 23? So I can ’ t borrow your ebook? Hack-hack-hack... I ’ d love to read more books about design but … $$$ My favorite author comes to town tomorrow!!! Let ’ s.Go.Now!

6. And the Long Tail is far from being used properly Love to read my best-sellers! This book is impossible to find in any bookstore! Love to read my classics! In print/In digital Public Domain O’Reilly’s “ Twilight zone ”

7. Will the Book Industry suffer the same fate as others?

9. 24symbols is a platform to read digital books on the Internet 24s = cloud + social + freemium

10. No file download required On the cloud

13. Your readings go with you Social

16. Freemium Business Model Free: ability to read ebooks, free and with non-intrusive ads Premium: ability to read ebooks, ad-free. Price by subscription Affiliation: we redirect traffic to your site or wherever you sell your printed books

17. But why should I care? What do I get? ?

18. Income model 24symbols income is based on advertising and subscriptions. 70% of this revenue is shared equally among the total number of pages read. Publisher ’ s Income 70% Total Income Publisher's Pages Read Total Pages Read = x

21. 24symbols: Meeting point for publishers, authors, readers and advertisers

22. Thanks! www.24symbols.com Visit us! Booth #2410 http://www.facebook.com/24symbols @24symbols [email_address]