A business's website or mobile app has the ability to leave a lasting impression on a customer -- and whether that impression is good or bad can depend on a lot of factors. Because of web and mobile's potential impact, entrepreneurs have started to spend time and resources on improving user experience (UX). So how can you improve the UX of your website or mobile app? What Is UX Design? UX design focuses on the experience your customers have using your product. The "product" extends beyond the tangible good or service you're selling - it includes the content you create to reach and interact with your customers before they've even touched your merchandise. When developing a website with the user experience in mind, the goal is to escort your visitors through your business in a way that shows them exactly what you want them to see and understand at specific points in the buying process. When tackling the user experience of a physical product, the goal is to offer a unique solution that corresponds with the need your user has in that moment. The product can then offer a new solution as the user's need changes. In a software agency, like 2muchcoffee, projects have repeating deliverables and user experience is what we primarily focus on optimizing during the whole duration of the project. So we created a user experience checklist that we use internally. It consists of 6 main phases: Discover, Plan, Explore, Create, Finalize, Analyze. In the following part, we’ll go through the steps of each of them. If you interested the full article available here: https://2muchcoffee.com/blog/how-to-improve-user-experience-for-a-website-app/