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360i SXSW Cheat-Sheet

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2016 SXSW Cheat-Sheet: 360i’s Guide to All Things SXSW Interactive.

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360i SXSW Cheat-Sheet

  1. 1. 11 12 13 14 15FRI MAR SAT MAR SUN MAR MON MAR TUE MAR 11:00am – 12:00pm 3:30pm – 4:30pm 5:00pm – 6:00pm 12:30pm – 1:30pm2:00pm – 3:00pm 5:00pm – 6:00pm 3:30pm – 4:30pm 11:00am – 12:00pm 2:00pm – 3:00pm Uncovering the Best Sessions for Marketers The SXSW Cheat-Sheet Our Guide to the Best of SXSW Interactive 2016 INVISIBLE INFLUENCE AND WINNING AT SXSW 2016 –with Jonah Berger Wharton School DIVERSITY IN TECH: BUILDING INCLUSIVITY –with Maxine Williams Facebook FRI: 3:30pm – 4:30pm INNOVATIVE BRANDS USING DATA-DRIVEN MARKETING –with Lee Maicon 360i, Gail Horwood Johnson & Johnson, Jen Drexler Now What + Ryan Brockington Helmut Lang MON: 3:30pm – 5:30pm LOSE THE SPAM WITH OMNICHANNEL EXPERIENCES! –with Tim Dunn Isobar TUE: 11:00am – 12:00pm TAKING IT TO THE STREETS: DIGITAL GETS PHYSICAL –with Dave Etherington Intersection, John Moon Annalect + Kenton Langstroth IPG Media Lab THU: 2:00pm – 3:00pm INSIDE OUT – HOW DID THIS SONG GET IN THAT COMMERCIAL? –with Bonny Dolan Comma Music, Brandy Ricker, Dave Reger, Michael Straznickas + Steve Ross mcgarrybowen IDENTITY AND THE CHEMISTRY OF EXPERIENCE –with Esteban Contreras Sprinklr ACCESSING THE INACCESSIBLE: EVOLVING SEARCH –with Biz Stone Jelly + Danny Sullivan Search Engine Land KEYNOTE: BRENÉ BROWN “COURAGE WORKS” –with Brené Brown COURAGEworks CREATING THE MODERN MEDIA COMPANY –with Jim Bankoff Vox Media + Julie Boorstin CNBC Inc. THE EYE OF ROBOTS AND MURDERERS –with Andrew Jarecki Moviefone + JJ Abrams Bad Robot Productions RODNEY BROOKS IN CONVERSATION WITH NICK THOMPSON –with Nicholas Thompson The New Yorker + Rodney Brooks Rethink Robotics KEYNOTE: ANDY PUDDICOMBE –with Andy Puddicombe Headspace Inc. With SXSW Interactive on the horizon, we’re sharing our annual SXSW Interactive Cheat-Sheet in an effort to help you navigate the awesome chaos that is SXSW. Last year, non-traditional panels inspired our on-the-ground SXSW ambassadors and trending tech continued to make its presence known in Austin. Over five days, conference-goers will have their pick of hundreds of educational sessions, meet-ups and parties to attend. With jam-packed schedules, many will leave SXSW feeling physically exhausted, but mentally excited for the year ahead. For more tips from our team of savvy SXSW experts, follow @360i during SXSW and visit for updates during and after the event. AUSTIN CONVENTION CENTER, BALLROOM D AUSTIN CONVENTION CENTER, BALLROOM EFG ACL LIVE AT THE MOODY THEATER HILTON AUSTIN DOWN- TOWN, ROOM 616AB AUSTIN CONVENTION CENTER, ROOM 6AB AUSTIN CONVENTION CENTER, ROOM 15 AUSTIN CONVENTION CENTER, ROOM 18ABCD AUSTIN CONVENTION CENTER, BALLROOM D AUSTIN CONVENTION CENTER AUSTIN CONVENTION CENTER, BALLROOM D AUSTIN CONVENTION CENTER, BALLROOM D ACL LIVE AT THE MOODY THEATER AUSTIN CONVENTION CENTER, BALLROOM D
  2. 2. 5:00pm – 6:00pm9:30am – 10:30am CULTURE: THE NEW CURRENCY OF RETAIL –with Ethan Song Frank & Oak, Lacey Norton Kit and Ace, Rick Badgley TOMS + Robbie Myers Elle Magazine THE NEW BRANDERS: A NEW CLASS OF RETAILERS –with Karen Harvey Fashion Tech Forum, Kristan Glass Trunkist + Mike Knapp Shoes of Prey $5 TRILLION QUESTION: WHAT’S THE FUTURE OF RETAIL? –with Katherine Power Clique Media Group, Melanie Bender Westfield, + Michael Schrage MIT Center for Digital Business HILTON AUSTIN DOWN- TOWN, SALON K WESTIN AUSTIN DOWN- TOWN, CONTINENTAL 3 WESTIN AUSTIN DOWN- TOWN, CONTINENTAL 3 RETAIL 5:00pm – 6:00pm 3:30pm – 4:30pm 9:30am – 10:30am5:00pm – 6:00pm 5:00pm – 6:00pm PRODUCTS WITH PURPOSE: HOW INDIE BRANDS GO BIG –with Amy Cazin Primal Pit Paste, Evan Streusand Fortress of Inca, Jessica Knopp Son of a Sailor + Tracy Wallace Bigcommerce SMART AD CAMPAIGNS: IT’S NOT ABOUT PRODUCT –with Ben Mand Plum Organics, JR Badian MasterCard WW, Rebecca Coleman Something Massive + Roo Ciambriello Adweek FIND YOUR PRODUCT/ MARKET FIT IN 15 MINUTES –with Scott Cook Intuit BUILDING SECURE PRODUCTS IN A CONNECTED SOCIETY –with Brad Medairy Booz Allen Hamilton, Jon Allen Booz Allen Hamilton, Kevin Tierney GM + Scott Montgomery Intel HILTON AUSTIN DOWNTOWN, SALON K HILTON AUSTIN DOWNTOWN, SALON J HILTON AUSTIN DOWN- TOWN, ROOM 400-402 RADISSON TOWN LAKE, RIVERSIDE BALLROOM CONSUMER PRODUCT GOODS 5:00pm – 6:00pm 9:30am – 10:30am9:30am – 10:30am 12:30pm – 1:30pm TECH VS CRAFT: MAKING FOOD, WINE & SPIRITS –with Alex Vallis Food & Wine Magazine, Darren Case Round Turn Distilling + Ian Brand Le P’tit Paysan/ IBvinification MEET NOM: FOOD & THE FUTURE OF LIVE VIDEO –with Steve Chen Nom CULINARY INNOVATION: TRACKING FOOD TRENDS –with Amanda Hesser Food52, Damiano Marchetti Munchies/VICE, Lucie Greene JWT, Will Levitt Taste Talks/Northside Media Group 3D PRINTED FOOD: SPAM OR PÂTÉ? YOU DECIDE. –with Michael Petch black-, Molly Sullivan Stumptown Coffee, Phair Tsai XYZPrinting + Virginia Ingram Virginia Ingram & Associates OLD SCHOOL BAR AUSTIN CONVENTION CENTER, BALLROOM D THE DRISKILL, MAXIMILIAN THE DRISKILL, MAXIMILIAN QSR 3:30pm – 4:30pm 11:00am – 12:00pm12:30pm – 1:30pm12:30pm – 1:30pm 5:00pm – 6:00pm GOOGLE SELF-DRIVING CAR PROJECT –with Chris Urmson Google Self-Driving Car Project LERER’S THEORY OF MEDIA EVOLUTION –with Ben Lerer Thrillist HOW AUTO RACING FUELS INNOVATION IN ROAD CARS –with Jon Massengale Speed City Broadcasting IN-CAR ENTERTAINMENT IN AN AUTONOMOUS FUTURE –with Alexander Mankowsky Mercedes Benz, Tim Stevens Roadshow By CNET + Vera Schmidt Daimler AG NEW HOLLYWOOD: SOCIAL MEDIA STORY –with Jack Davis CryptTV/ BlumHouse Films, Jon Handschin Moviepilot, Matt Creem 20th Century Fox + Thomas Benski Pulse Films AUSTIN CONVENTION CENTER, BALLROOM D HILTON AUSTIN DOWNTOWN, SALON G WESTIN AUSTIN DOWN- TOWN, CONTINENTAL 3 AUSTIN CONVENTION CENTER, ROOM 8ABC FOUR SEASONS, SAN JACINTO AUTOMOTIVE MEDIA + ENTERTAINMENT FRI MAR 11 FRI MAR 11 FRI MAR 11 FRI MAR 11 FRI MAR 11 SAT MAR 12 SAT MAR 12 SAT MAR 12 MON MAR 14 SAT MAR 12 MON MAR 14 TUE MAR 15 MON MAR 14 MON MAR 14 FRI MAR 11 MON MAR 14
  3. 3. A F B GC D E LA CONDESA RANCH 616 FRANKLIN BARBECUE FOUR SEASONS HOTEL BOB’S STEAK & CHOP HOUSE EASY TIGER MAGGIE MAE’S How to Conquer the Chaos 98 SAN JACINTO BLVD. On the banks of Lady Bird Lake, enjoy a few cocktails & bites with new and old colleagues & friends alike 301 LAVACA ST. Recognized as one of the best steakhouses in the country, look no further for a satisfying steak and extensive wine list 900 E. 11TH ST A meaty hotspot touted by many as “the finest brisket in all the land” 400 W. 2ND ST This contemporary restaurant offers tasty Mexican dishes in a casual dining experience 616 NUECES ST For a modern take on Mexican cuisine, this Tex-Mex spot is eclectic and a go-to for large groups 709 E. 6TH ST Bake shop and beer garden, this hip hangout includes a creekside beer garden and impressive artisanal menu 323 E. 6TH ST This local institution boasts live music and performances, as well as the largest rooftop deck bar on Sixth Street e n FuelUptoKeepUp There’s no shortage of bars, cafés and food trucks lining the streets of Austin. Take a look with your stomach, not your eyes, and you may be surprised by what you find. In between sessions, try one of the places below to relax, network and fuel up to keep up. A G B F E D C PLAN, BUT LEAVE ROOM FOR SPONTANEITY Make a plan for your time in Austin. But also leave time to walk around and explore. Many brand activations aren’t in the SXSW GO app or clearly laid out, so use Twitter and Google to research them, or just venture out on your own. GET FROM A TO B LIKE A BOSS Pedicabs are fun on occasion (and when traffic is bad), but Uber is much more practical. For another transportation option in Austin, consider signing up for a Car2Go membership before you go. GET TO POPULAR PANELS EARLY Keynotes and panels with big-name speakers will be the hardest for you to secure a seat in. Arrive 30 minutes to an hour early. For sessions across the river, give yourself an extra 10 to get there. POWER UP PEOPLE The portable charger is a staple for conferences. As you’ll be on-the-go most of the day, be sure to pack a wireless charger (or two) so you aren’t spending your time searching for a charge. FOR THE THINGS YOU FORGOT The CVS (500 Congress Ave.) in downtown Austin will become your go-to for everything you forgot to pack – or maybe just realized you needed. But it gets busy after 10 a.m. Get there early for short lines. PACE YOURSELF FOR AWESOME CHAOS Sessions, parties, brand activations and more – you’ll be tempted to hit the ground running and not stop. Pace yourself and allow for breaks during the day to ensure you have the energy during the evenings. HYDRATE, HYDRATE, HYDRATE You’ll be doing a lot of moving and shaking. Bring a water bottle with you during the day to not waste any valuable time standing in lines. NO BIZ CARD? NO PROBLEM! If you run out of business cards (or have gone digital), trade Twitter handles instead with new friends and acquaintances. You can connect, stay in touch via Twitter, and easily follow each other’s updates during the conference. PREPARE FOR MOTHER NATURE’S SURPRISES Austin in March is known for its uncertainty, so you’ll want to pack accordingly. Pack an umbrella or poncho and sunscreen and you’ll be ready for anything.