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2016
From your friends at
CES 2016 snapshot
the social buzzthe event
3,800+
exhibitors
170,000
total attendees
+6% vs. last year
+11% international
...
connected
world
entertainment
drones, bots &
photography
startups &
fringe tech
connected home
connected cars
connected se...
Three takeaways for marketers:
• Connected World – Consumer Expectations Rising: As our homes, cars and devices all
become...
connected world
connected home
We’re seeing a major push for platform standardization: one “hub” that
unites a home’s various connected de...
connected home
social
mentions90k buzziest in
the category#3
Amazon Echo Samsung Family Hub Netatmo Presence
best in show
...
connected car
CES 2016 saw many big players – both tech and automotive
companies – vying to own the in-car technology expe...
connected car
social
mentions283k buzziest in
the category#1
best in show
Faraday Future FFZERO1 BMW i8 Spyder VW BUDD-e M...
connected self
Wearables are becoming our personal connection to the Internet of Things.
The category has seen significant ...
connected self
social
mentions182k buzziest in
the category#2
best in show
FitBit Blaze Withings Thermo Samsung Gear S2
We...
drones, bots &
photography
drones
Last year drones were one of the hottest products on the showroom floor.
At CES 2016 we saw drones that are packed ...
drones
best in show
social
mentions395k buzziest in
the category#1
DJI Phantom 3 Intel & Xiaomi's Ninebot Yuntec Typhoon H...
non-traditional cameras
Like drones and bots, this year’s CES photography offerings were all
about upgraded features and a...
non-traditional cameras
social
mentions60k buzziest in
the category#2
best in show
360 Fly Nikon KeyMission 360 Ricoh Thet...
entertainment
VR & 360º photography
2015 was the first big year in virtual reality and 360º photography.
2016 will take that awareness an...
VR & 360º photography
best in show
social
mentions305k buzziest in
the category#1
HTC Vive Oculus Rift (retail version) Go...
streaming video
trend behind the trend
-vs-
The tech industry is rallying to support the public’s eagerness for
streaming ...
streaming video
social
mentions25k buzziest in
the category#2
best in show
Android TV Netflix NeuLion Live 4k
Android TV m...
startups & fringe tech
startups & fringe tech
With 35% more startups than at last year’s event, this group is fueling most
of the growth CES has ...
startups & fringe tech
Hydrao Eco Showerhead Immersit 4D Motion Furniture GoSun Stove
best in show
Owlet Baby Monitor Spün...
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VR & 360º photography
2015 was the first big year in virtual reality and 360º photography.
2016 will take that awareness and grow it into access to both viewing such
content, and increasingly, capturing it.
360º photography is a new and exciting way to create and consume content.
trend behind the trend
-vs-
Desktop Powered Headsets Inexpensive Mobile Viewers

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