Three takeaways for marketers:
• Connected World – Consumer Expectations Rising: As our homes, cars and devices all
become seamlessly connected, consumer expectations for a brand’s accessibility and ease
of use will increase, too. If a product or service isn’t where and how people expect it to be, the
brand will likely see some friction and frustration. Marketers should embrace technology to
increase positive brand perceptions, experiences and subsequent consumer conversations.
• Startups – A Mutually Beneﬁcial Moment: Startups are presenting themselves as a bigger
opportunity for most brands than most ever imagined. Now is the time to start exploring
how to work together. Startups need exposure and to grow their user bases, while brands
can beneﬁt from relevancy and the halo effect innovative tech partnerships can bring.
• Photography & Entertainment – Making Magic: Just as GoPro made video viewing more
compelling, so too will 360º technology. Brands are poised to be at the forefront of providing
millions with their ﬁrst taste of this innovative technology. And, where ﬁtting, marketers should
push to use utilize this new medium to position their organizations as modern and ﬁrst to