See How You Can Do More with 3Play Media (1).pptx
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This document summarizes a presentation about 3Play Media, a company that provides media accessibility services like closed captioning, live captioning, and audio description. The presentation discusses video consumption trends showing increased use of video and importance of accessibility. It then introduces 3Play Media and the services they provide to ensure legal compliance and high quality captions. The presentation highlights 3Play's proprietary technology, partnerships, integrations with other platforms, and commitment to accuracy, deadlines, and customer support. Upcoming expansions to their services are also noted.
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See How You Can Do More with 3Play Media (1).pptx
- 1. NOT ALL MEDIA ACCESSIBILITY COMPANIES ARE CREATED EQUAL – SEE HOW YOU CAN DO MORE WITH 3PLAY MEDIA
- 2. NATALIE TARSKI MANAGER OF ACCOUNT MANAGEMENT 3PLAY MEDIA STEPHANIE TITLEBAUM SENIOR PRODUCT MANAGER 3PLAY MEDIA MEET THE SPEAKERS.
- 3. SESSION AGENDA VIDEO TRENDS WHO IS 3PLAY? WHAT WE DO Q & A
- 4. .LET’S TALK. .VIDEO TRENDS.. Video was always trending upwards - but now it’s exploding.
- 5. VIDEO IN. 2022. 60%: Increase in video consumption globally in 2020 79%: of companies hosted hybrid events in 2021 91% say the pandemic has made video more important to their brand 76%: Don’t see their video consumption slowing down post- pandemic
- 6. MORE PEOPLE WITH. DISABILITIES ARE. ACCESSING VIDEO THAN. EVER..
- 7. The Accessibility Picture 48 MILLION People in the United States are Deaf or hard of hearing (20% of the population). Globally, that number is 430 million. 24 MILLION People in the United States are blind or low vision (10% of the population). Globally, that number is 253 million. $1,200,000,000,000 In annual disposable income from people with disabilities is missed when we don’t make content accessible. .ACCESSIBILITY. .IN 2022.
- 8. COMPLIANT. VIDEO. Legal Precedence for Quality There is now legal precedent under the ADA that captions must be highly accurate and automatic captions aren’t sufficient for compliance. Liability There have been over 2,000 web accessibility lawsuits in the last year, and that number is rising. WCAG Compliance Numerous laws around the world require WCAG 2.0 Level AA compliance, which includes live captioning, closed captioning, audio description, and transcription.
- 9. .WHY SHOULD. .YOU CAPTION. .YOUR VIDEO?. .BECAUSE. .CAPTIONS RULE.. BRAND RECALL CAPTURE ATTENTION CAPTURE NEW AUDIENCES DELIGHT VIEWERS BETTER RETENTION COMPLIANCE
- 10. CAPTIONS SHOULDN’T BE AN “I HAVE TO.”. THEY SHOULD BE AN. “I WANT TO.”
- 12. AT 3PLAY MEDIA,. WE BELIEVE THAT:.
- 13. The Accessibility Picture Online Account System Easy to order, download, and organize your files. Project and user management is included - always. Automated Workflows Integrations with Brightcove, JW, YouTube, Facebook, Vimeo, Dropbox, Google Drive, and FTP Custom APIs Access to our API, which allows you to build custom workflows to perfectly meet your needs. CAPTIONING. SHOULDN’T. BE HARD..
- 14. .WE SHOULD. GIVE YOU. PEACE OF. MIND.. Out of the Box Legal Compliance All of our services comply with FCC, CVAA, ADA, Section 504/508, and WCAG requirements for video accessibility - so you never have to worry. 99%+ Accuracy Systematic quality assurance Continuous auditing Rigorous standards 99%+ Turnaround Compliance “Smart” job assignment and deadline monitoring Automated alerts to operations team Strict SLA with automated discounts for misses 99.9%+ Uptime Our system runs on parallel production environments with rapid failover ability so the system keeps working even in the worst case scenario Five Star Technical Support Our support team has been rated 5/5 stars by our customers.
- 15. The Accessibility Picture Future-proof solution Scalability All services you need for video accessibility - now and in the future Flexible integrations and workflow options Trusted Advice Our implementation, support, and customer success teams are trained to keep you informed on industry trends and video accessibility best practices. Thought Leadership As the authority in the space of video accessibility, we provide our customers with webinars, events, white papers, and articles on legal requirements and best practices. THE BEST. VENDOR IS A. PARTNER..
- 16. .YOU. DESERVE THE. BEST TECH. OUT THERE.. The 3Play Platform Our proprietary software platform leverages 11 patents, unique and proprietary datasets, and machine learning/AI. It also functions as a private marketplace delivering video content for captioning across a pool of 2,000 independent contract editors Proprietary Captioning Process Our process combines speech recognition and human editing to provide a near flawless output. We use machine learning train & model our ASR technology on 13 years of corrected transcription to constantly improve our technology. Product Innovation We consistently provide first-to-market products to help you meet emerging legal requirements and standards. Our approach focuses on technology/human hybrid solutions. Workflow Customization We build integrations and custom API workflows to make sure you can add captions wherever you’re publishing video.
- 17. .WHAT’S NEW. .WITH 3PLAY.. Our integration with Captionmax and NCC has expanded our offerings while maintaining our commitment to quality, innovation, and customer service.
- 18. A GROWING PLATFORM OF SERVICES,. ALL UNDER ONE ROOF..
- 19. CLOSED CAPTIONING Compliant Did you know that video accessibility laws require more than automated captions? We make sure your videos are compliant. Integrated We integrate with most major video platforms to streamline captioning workflows. Human-Edited We use technology and humans to create 99%+ accurate captions for recorded videos. Peace of Mind We have SLAs to guarantee accuracy, deadlines, and support - so you never have to worry about captioning again. LOOKING FORWARD ● Expert Caption Styling ● Broadcast Scripts ● Reformats
- 20. LIVE CAPTIONING Integrated Live captions integrate seamlessly with most major video platforms to stream in player captions for live events. Upgrade Anytime Easily upgrade your live captions to get high quality captions for your recorded events. Easy To Use You can use our online platform to order, edit, and manage your live captioning requests. Compliant Live captions are required for video accessibility compliance. We ensure your events are protected. LOOKING FORWARD ● Broadcast workflow support ● Cloud caption encoding
- 21. AUDIO DESCRIPTION LOOKING FORWARD ● Voice-Artist AD Compliant Audio description is required by many federal laws in the US, including the Section 508 Refresh. Integrated Add audio description tracks to video players that don’t allow you to publish a separate audio track. Speech Options Synthesized speech options include eighteen English voice options, three Spanish voice options, and three- speed options. Multiple Formats Text-based and media-based description formats, which you can access anytime.
- 22. COMING SOON… Localization Expanding vendor supported solutions for subtitling and adding new languages
- 23. .LIVE Q & A.
Editor's Notes
- We’ll start the session with a discussion on video and accessibility trends. Then we will talk about who we are and what we do. We’ll end today’s session with time at the end to answer your questions.
- Let’s talk video trends and what it means for captioning and accessibility.
- We have some video statistics to go over. There was a 60% increase in video consumption trends globally in 2020 In 2021, 79% of companies hosted hybrid events and 76% don’t see their video consumption slowing down post-pandemic. Finally, 91% say the pandemic has made video more important to their brand.
- Importantly, more people with disabilities are accessing video than ever.
- So what does accessibility look like in 2022? There are 48 million people in the united states and 430 million people globally that are Deaf or HOH. There are 24 million people in the US that are blind or low vision. Globally, that number is 253 million. There is $1.2 trillion in annual disposable income from people with disabilities is missed when we don’t make content accessible.
- What does a compliant video look like? There is legal precedent under the ADA that says captions must be highly accurate. This means automatic captions aren’t sufficient for compliance anymore. It’s a liability to not have accessible video, this is demonstrated by over 2,000 web accessibility lawsuits in the last year. To work towards compliance, you need to abide by WCAG 2.0 Level AA, which includes live captioning, closed captioning, audio description, and transcription.
- Why should you caption your video? Other than captions being so awesome. As I just mentioned, accessibility is a legal requirement but the benefits of video accessibility go way beyond legal compliance. It can help with brand recall. A study by Verizon Media and Publicis saw a 13% increase in brand linkage from videos with captions. Captioning helps capture attention, with 80% of caption users not identifying as deaf or hard of hearing. (Ofcom) People with disabilities make up a huge amount of spending power, I mentioned that stat before about more than a trillion dollars in spendable income here that you’re missing out on by not making video accessible. In the same study by Verizon Media and Publicis, over 50% of consumers expect to find captions on videos and 80% Of consumers are more likely to watch a video if captions are available. Beyond capturing attention, studies show that there is a 28% Increase in transferability of information when using captions. This can be very helpful in educational settings.
- Why are we sharing all of this? Because it’s clear captioning shouldn’t be an “I have to,” it should be an “I want to.”
- 3Play Media is a fully integrated video accessibility platform. We provide just about all of the services related to video accessibility, including captioning, transcription, subtitling, and audio description. And our goal is to make it as easy and as flexible as possible by integrating with major video platforms and providing all the tools and features you’d expect to see in an enterprise software package.
- At 3Play we believe in a few things….
- We believe captioning shouldn’t be hard. We have an online account system that makes it easy to order, download, and organize your files. Project and user management is always included. We have automatic workflows featuring integrations with Brightcove, JW, Youtube, Facebook, Vimeo and 20+ other video players. You also have access to our API, which allows you to build custom workflows to perfectly meet your needs.
- We believe that we should give you peace of mind. We are proud that all of our services are legally compliant, so you never have to worry. We offer 99%+ accuracy due to our systematic quality assurance, continuous auditing and rigorous standards. We also have 99%+ turnaround compliance thanks to our “smart” job assignment and deadline monitoring, automated alerts to our operations team, and strict SLAs. Since our system runs on parallel production environments with rapid failover ability, the system keeps working even in the worst case scenario. Finally, our support team provides 5 star support, according to our customers.
- We believe that the best vendor is a partner. We are a future proof solution that allows for scalability, provides services that you need now and in the future, and features flexible integrations and workflow options. Our implementation, support, and customer success teams are trained to keep you informed on industry trends and video accessibility best practices so you know exactly what you need to when it comes to video accessibility. And as the authority in the space of video accessibility, 3Play provides our customers with webinars, events, white papers, and articles on accessibility, just like the other sessions taking place today.
- Lastly, we believe that you deserve the best tech out there. Our proprietary software platform leverages 11 patents, unique and proprietary datasets, and machine learning/AI. It also functions as a private marketplace delivering video content for captioning across a pool of 2,000 independent contract editors. Our proprietary captioning process combines speech recognition and human editing to provide a new flawless output. We use machine learning train and model our ASR technology on 13 years of corrected transcription to constantly improve our technology. We consistently provide first-to-market products to help you meet emerging legal requirements and standards. Our approach focuses on technology and human hybrid solutions. Finally, we build integrations and custom API workflows to make sure you can add captions wherever you’re publishing video.
- When 3Play Media welcomed Captionmax and NCC to the family earlier this year, the acquisition has made 3Play Media the new market leader. This allows us to provide a robust suite of high quality, reliable media accessibility solutions across industries.
- Over the last few months, the teams at 3Play Media, Captionmax, and NCC have been hard at work integrating the incredible people and services that delight our customers each day. And now, we’re thrilled to announce that we’re operating under one brand: 3Play Media! One brand means we are one team, so customers and partners have a clear, singular team to work with. One brand means a wider array of products and services in one place to better serve partners & customers. And one brand means 3Play becomes the only platform-based solution to support media & broadcast, supported by our partner integrations.
- We started with closed captioning, and as our services have expanded, it continues to be the foundation of what we do at 3Play. Our closed captions ensure that your video is compliant, in thanks to hybrid technology-human system that creates 99%+ accurate captions for recorded videos. We ensure that you have peace of mind knowing we have SLAs to guarantee accuracy, deadlines, and support. Lastly, we ensure the process is easy in thanks to our integrations with most major video platforms. LOOKING FORWARD: We are building off that foundation to provide additional customiz
- 3Play is a fully-scaled, technology-oriented company with a holistic, integrated solution to reliably support both recorded and live video accessibility requirements. As we know, live captioning is required for video accessibility compliance. We help you ensure your events are protected by offering both Live Automatic Captioning & Live Professional Captioning, all through the same robust 3Play platform that integrates with most major video platforms to stream in player captions for live events. You can use our online platform to order, edit, and manage your live captioning request and you can upgrade to get high quality captions for your recorded events. LOOKING FORWARD:
- We provide high-quality and competitively priced audio descriptions for online video, further ensuring your videos are legally compliant. We have synthesized speech options that include eighteen English voice options, three Spanish voice options, and three speed options. We also offer text-based and media-based description formats, which you can access at any time. As always, we make it easy by allowing you to add audio description tracks to video players that don’t allow you to publish a separate audio track. Extended Audio Description allows for longer descriptions when there is not enough space to sufficiently describe the visuals in your video??? LOOKING FORWARD:
- Expanding vendor supported offerings through existing relationships from CM acquisition Always adding new languages
- [CASEY] Thank you Natalie and Stephanie. We want to take some time to answer your questions!