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How to kill an idea

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3Sixty Global Marketing
3Sixty Global Marketing
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How To Kill A Idea Thoughts On Creativity Part One
“Its Too Risky Or Unpredictable”
“It will cannibalize sales of existing products”
“We haven’t got the budget for it”
“Best to be a follower – know the risks”
“We don’t have time to do it”
“It’s impossible to forecast”
“Management say it shouldn’t / can’t be done”
“Customers won’t buy it”
“It’s been done before and it didn’t work”
“Our suppliers can’t do that”

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How to kill an idea