How to Gain Customers and Increase Sales by Running Daily and Group Deals
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This document summarizes a webinar about using daily and group deals to increase online sales. The webinar discusses how daily deals work similarly to print circulars, providing a sense of urgency and fostering return visits. It recommends selecting a deal platform with good customization, inventory control and ease of use. The webinar also provides tips on setting up deals, marketing them on social media, and using subdomains to focus on specific products or deals. Overall it promotes testing different deal strategies to move more products and leverage customer interest.
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How to Gain Customers and Increase Sales by Running Daily and Group Deals
- 1. eCommerce in an Inbound Marketing World Bringing Together eCommerce Leaders in a Special Webinar Series Mike Ewing, Mike Redbord & Billy MacDonald @InboundCommerce, @Redbord, @BillyMacDonald Ecommerce Team @HubSpot
- 2. Today’s Webinar • Introduc)on & Logis)cs (5 minutes) • Today’s Presenta)on (35‐45 minutes) • Q&A Session (10‐15 minutes)
- 3. Today’s Twitter Hashtag #eCommWorld
- 4. How to Gain Customers and Increase Sales by Running Daily and Group Deals Henry Suarez Product Manager | 3dcart TwiGer: @3dcart
- 5. Who is 3dcart? Founded in 1997 Offer hosted ecommerce solu)ons for small to enterprise online merchants Currently host over 12,000 eCommerce business. From home based business to The New York Times. Since 1997, 3DCart has been the leader shopping cart for small to medium size businesses. Today, 3DCart is an Inc. 5000 company, a Visa PCI Cer)fied provider and a pioneer in Mobile Commerce and Social Marke)ng.
- 6. Webinar Overview What are Daily and Group Deals? Benefits of Running Daily and Group Deals Selec)ng a Deal Pladorm Seeng up the Deals Presen)ng the Deals Final thoughts
- 8. Why Should I Consider a Deal Offer? The Sunday Circular Effect
- 9. Why Should I Consider a Deal Offer? The Sunday Circular Effect
- 10. Why Should I Consider a Deal Offer? The Sunday Circular Effect Retail Stores Experience
- 11. Why Should I Consider a Deal Offer? The Sunday Circular Effect Retail Stores Experience Increased Steady Sunday Weekly Higher ROI Traffic Traffic
- 12. Why Should I Consider a Deal Offer? The Sunday Circular Effect Consumers Condi7oned to
- 13. Why Should I Consider a Deal Offer? The Sunday Circular Effect Consumers Condi7oned to Ac)vely Seek Ads Feel a Sense of Urgency Offset Savings with Addi)onal Purchases
- 14. Why Should I Consider a Deal Offer? Online Daily Deals
- 15. Why Should I Consider a Deal Offer? Online Daily Deals
- 16. Why Should I Consider a Deal Offer? Online Daily Deals Essen7ally the Same Concept
- 17. Why Should I Consider a Deal Offer? Online Daily Deals Essen7ally the Same Concept Faster Similar Fosters Conversion Sales Return s Percentage Visits s
- 18. Why Should I Consider a Deal Offer? Online Group Deals
- 19. Why Should I Consider a Deal Offer? Online Group Deals
- 20. Why Should I Consider a Deal Offer? Online Group Deals Adds Quan7ty to the Deal
- 21. Why Should I Consider a Deal Offer? Online Group Deals Adds Quan7ty to the Deal Same Encourage Poten)al Urgency s Sharing for Increasing Customer Base
- 23. Why Should I Consider a Deal Offer? Even the Giants are Star)ng to Adopt
- 24. Why Should I Consider a Deal Offer? Even the Giants are Star)ng to Adopt dailydeals.target.com Value of the Day Deal of the Day Gold Box
- 25. Poten)al Benefits
- 26. Poten)al Benefits Increased Foster Increased Faster Social Advanced: Traffic & Repeat Sales Product Media Sell Hits Visits Poten)al Movement Exposure marke)ng poten)al to local businesses
- 28. Adding Deals to your Store Points to consider Ease of Use Inventory Control Customiza)on Regular updates Avoid overselling Control the Look and SEO and Marke)ng Feel
- 33. Seeng up your Deals Add your item(s) Create the deal specifica7ons
- 34. Seeng up your Deals Add your item(s) Create the deal specifica7ons
- 35. Seeng up your Deals Add your item(s) Create the deal specifica7ons
- 39. Seeng up your Deals Ac7vate the Deal Market the Deal
- 40. Seeng up your Deals Ac7vate the Deal Market the Deal Social Media Channels • Facebook • TwiGer Deal Aggregate Sites • yipit.com • nextag.com Deal Provider Sites • deals.woot.com • slickdeals.net
- 41. Seeng up your Deal Site Unique Ideas to Consider
- 42. Seeng up your Deal Site Unique Ideas to Consider • Alternate Domain Presence
- 43. Seeng up your Deal Site Unique Ideas to Consider • Alternate Domain Presence
- 44. Seeng up your Deal Site Unique Ideas to Consider • Alternate Domain Presence
- 45. Seeng up your Deal Site Unique Ideas to Consider • Alternate Domain Presence
- 46. Seeng up your Deal Site Unique Ideas to Consider • Alternate Domain Presence
- 47. Seeng up your Deal Site Unique Ideas to Consider • Alternate Domain Presence
- 48. Seeng up your Deal Site Unique Ideas to Consider • Alternate Domain Presence Advantages Focus on a few Easier to track traffic Offers the ability to products at a )me and conversion data provide “niche goods”
- 49. Seeng up your Deal Site Unique Ideas to Consider • Sub‐Domain Presence
- 50. Seeng up your Deal Site Unique Ideas to Consider • Sub‐Domain Presence dailydeals.target.com
- 51. Seeng up your Deal Site Unique Ideas to Consider • Sub‐Domain Presence dailydeals.target.com deals.7gerdirect.com
- 52. Seeng up your Deal Site Unique Ideas to Consider • Sub‐Domain Presence
- 53. Seeng up your Deal Site Unique Ideas to Consider • Sub‐Domain Presence Advantages Focus on a few Easier to track Offers the BeGer for name products at a traffic and ability to recogni)on
- 56. When Presen)ng the Deals Necessi7es Display the Item Display the Sale Price Display Requirements Buy Now BuGon
- 57. When Presen)ng the Deals Necessi7es Ideals Display the Item Display the Sale Price Display Requirements Buy Now BuGon
- 58. When Presen)ng the Deals Necessi7es Ideals Display the Item Product Details Display the Sale Price Percentage Off Display Requirements Countdown Timer Buy Now BuGon Related Items
- 59. Strategies
- 60. Strategies Move more Product • Increase your purchasing Power • Move older, refurbished or discon)nued items more Leverage Interest • Showcase related items and cross merchandise • Encourage NewsleGer Subscribing
- 61. Strategies
- 62. Strategies Tipping the Deal • Encourage Social Sharing • Reach out to a larger market Offer Local Marke)ng • Sell marke)ng coupons for local businesses • Collect a percentage of their sales from those
- 63. Final Thoughts
- 64. Final Thoughts Offer Fair and Start Slowly Update Regularly AGrac)ve Deals Don’t Be Afraid to Give Plenty of Have Fun Informa)on
- 65. Thanks for Attending! • http://www.hubspot.com/eCommWorld – Register for more events in this series • http://www.hubspot.com/eComm – Learn about HubSpot’s Marketing Software • hGp://www.3dcart.com/hubspot – Sign up for one month, Get 2 free • http://www.3dcart.com/ecommerce-webinars.asp – Join us for our regularly hosted webinars
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