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1. Facebook Ads
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2. What to Promote?
Ads
Some Facebook Page Promote
Facebook Page, event or
Application
Your
Ad
FB User
Over to your website for
lead generation and sales
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3. Facebook Ads - Model
• CPC – (Cost Per Click)
– Bidding Amount
– Budget
– Target Audience
– Ad Performance
• CPM – (Cost Per 1000 Impressions)
– Target Audience
– Budget
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4. Ad Targeting
Ads
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5. Interest Targeting on Facebook
Ads
• Higher accuracy rates
compared to online
industry averages
• For Broad Targeting, 95%
accuracy, compared to
an industry average of
72%
• For Narrow Targeting,
90% accuracy compared
to an industry average of
35%
*Source: As published on http://1.usa.gov/M5sO2l
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6. Broad Targeting - Example
• Objective: Generate
awareness for Secret
Deodorant
• Launched “Mean Stinks”
campaign for 26 weeks
duration
• Experienced 9% increase
in U.S. sales and an
increase in engagement
with its Facebook Page.
*Source: As published on http://1.usa.gov/M5sO2l
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7. Narrow Targeting - Example
• Objective: To reach out
to their targeted users
• Targeted women aged
Wedding Photography in Minnesota
24 to 30 living near
Minneapolis who shared
their relationship status
on Facebook as
“engaged.
• Over 12 months
generated a significant
increase in revenue after
spending $600 on ads
*Source: As published on http://1.usa.gov/M5sO2l
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8. Type of Ads on Facebook
Page Ad Event
Sponsored Story Ad
Application
A specific post Ad
Sponsored Story - A specific post
External URL
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9. Reports
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10. Leverage Digital Marketing for Incredible Growth?
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